Franchise World Link participates in Vietnam International Retail & Franchise Show.

Franchise World Link has recently participated in the Vietnam International Retail & Franchise Show 2015 and represented some of the following Franchisor:

Cavavin, The City, Original People. These brands want to expand to Asia and Vietnam in particular.

Cavavin is one of the leaders in franchise and retail in wine.

The City is an educational center which provides interactive learning programs for toddlers, and Original people is a company which is selling custom family stickers and car window decals.

Original People is an innovative technology concept providing car stickers to local countries.

We currently help other international concepts willing to expand and to open a franchise into Vietnam in B to B and B to C.

Franchise World Link – an International master franchise broker – is committed to the success of its clients and provides them with business expansion opportunities in more than 10 counties around the world. Though close collaboration and working together with your business, Franchise World Link enables you to develop an entry strategy for the country of interest, guides you through legal and financial aspects of the business expansion and secures master franchise agreements. If you are a franchisor or licensor looking to expand abroad, especially to Asia, Africa and Europe, you can submit your inquiry to the following email address info@franchiseworldlink.com and we will organize a free consultation with you.

We are looking forward to hearing from you.

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Why are Franchisor successful? – Sunday Brunch talk with Olivier Guerrero.

Olivier Guerrero, CEO of Franchise World Link has recently participated in a Sunday Brunch talk focused on Franchise, Fashion and Retail on radio CoolturaFM in Barcelona. Olivier explained how Franchise systems work, why they are so successful and why adjusting the strategy to the local market is so important. (Minutes 48 – 56).

Operating in 10 countries around the Globe, Franchise World Link helps franchisor to succeed abroad and focuses on accessing Asia and Africa. Olivier is confident that African countries, which are just starting to emerge as an area of interest for franchisor, have a huge growth potential and even though this continent lacks rules and regulations, it is rapidly growing and can no longer be ignored. Franchise World Link has developed a locally based network of partners, able to provide all needed support, consultancy and the sourcing of qualified Master Franchisee in the country of interest for your business. Franchise World Link is very successful in Europe as well and currently working with many well-known brands.

If you are interested in learning more about open opportunities in Europe, Asia and Africa, please contact us at info@franchiseworldlink.com for a free consultation.

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The book that every CEO should read!

We are proud to announce that Mike Rosenberg of the Steering Committee of Franchise World Link had published a new book about Strategy and Sustainability.

Mike focuses on bridging the gap between maximizing this year’s profit and working towards achieving long term environmental benefits.

Approaching the business from sustainable point of view, planning ahead and incorporating sustainability as part of the business strategy is key in our global changing business environment.

At Franchise World Link we think that franchise business models in general can achieve sustainability in managing their resources and development much faster than stand-alone businesses. A strategy & sustainability approach to any business model would be key in the 21st century.

We congratulate Mike on publishing this important work on business and sustainability and looking forward to continuing our work in helping franchisors in various countries and strategically guide CEOs to expand abroad through franchising or licensing.

Contact us for more information if you plan to expand carefully and strategically your franchise business internationally.

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Franchise World Link – South Africa

Franchise World Link, the exciting and innovative franchise company is a strong believer in the potential of the African continent .

Franchise World Link goal is to facilitate the development of, and roll out of franchises in recently established or emerging markets.

The Franchise World Link business model serves to interlink the sometimes fluid space between investor, master franchise holder, franchisor and investos as well    as guiding businesses into a successful franchise-able system.

The interdependent international offices work together to successfully identify potential franchise opportunities in their countries. They then facilitate the negotiations for the investors to become the master franchise owners in their nominated territories. Because of the selected partner’s local knowledge and expertise, they are able to assess potential local pitfalls and counter them before the business starts. This results in a higher than average business success rate. Existing franchise businesses are identified and their business models are tailored for the new host country before start-up so the transition into a new growth market is seamless and efficient.

The South African team has vast experience in franchising, business and property sales, mergers and acquisitions, cross border trade and import and export management. Strategically placed in Johannesburg, the heart of Africa’s second largest economy, Franchise World Link South Africa is your preferred franchising partner. If you want your business to blossom in lucrative international markets, or if you want to own an existing international brand, Franchise World Link South Africa is your partner of choice!

Please contact Willem Smit – Franchise Country Manager in South Africa – through Linkedin https://za.linkedin.com/in/smitwillem or email willem.smit@franchiseworldlink.com if you are interested to learn about Franchise opportunities in South Africa or to expand your business abroad.

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Public Hangout about groundbreaking Online Shopping concept on the 9th of July at 18.00 Greenwich time zone

We are pleased to invite you to the presentation of the groundbreaking online shopping concept – Avenue Planet – which is going to be held in Barcelona on the 9th of July 2015! You are invided to join this event live over Hangout on Air (visible online to everyone) following this link: https://plus.google.com/hangouts/_/g3qjuwlyhemvtls6wqffxiqv2qa  at 18.00 Greenwich time zone.

Avenue Planet in collaboration with Franchise World Link will be happy to present its innovative 3D virtual reality shopping experience recreated from World´s Top Shopping areas such as 5th Avenue in New York. People of the future will be able to walk, shop and get entertained at World´s top locations from the comfort of their homes!

Investment opportunities are open. More details will be provided during the event. You will also be able to see people trying the product live.

 

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France hosts the first Franchise World Link convention . Press-release. 19/06/2015

Franchise World Link is an international franchise broker focusing on helping franchise businesses to expand abroad.

The first convention for the Franchise World Link country managers was held on 27 and 28 May 2015 in Paris. Local representatives from Vietnam, Chile (South America), Kenya, Spain, Singapore, Philippines, Israel, and the Netherlands turned out for the event. Other country managers from South Africa, Australia, the United States and Morocco were attending by videoconferencing.

The convention was organized over 2 days:

On the first working day, each participant presented the activities of his own country (GDP, economic growth, franchising, Master Franchise projects in progress …). Then, the participants worked on key strategic elements to be included in a Master Franchise agreement with a particular focus on regulatory constraints applying to distribution laws in different countries. The first day ended with a benchmark of best practices from each country manager.

The next day, each representative of these countries had an appointment with selected upstream investors. These potential future master franchisees came from all over France to explain their investment projects in order to acquire the right to the French Master Franchise.

The various directors of international development for ten French franchisors also had the opportunity to meet with Franchise World Link country managers to discuss opportunities for exporting their brands to their respective countries. The feedback from our franchise professionals and the support offered to the countries of destination assured interest in international development.

“This two-day convention allowed each country manager from Franchise World Link to exchange in a more user-friendly way than via weekly video conferences. It also brought a lot to everyone in terms of sharing methodology and knowledge of the potential of franchise systems growth on every continent “specifies Olivier Guerrero, CEO of World Franchise Link.

Franchise World Link operates in 10 countries worldwide. These country managers all have experience in the world of franchising and licensing systems in their respective countries. Franchise World Link is a technology platform that connects all players in the world of franchising in fast-growing countries worldwide: individuals (individual franchisees?), creators and entrepreneurs, startups, franchisors, master franchisors and investors.

Franchise World Link will help you franchise your business abroad and develop your international expansion strategy. FWL is built around a business flow offering various opportunities in franchising, licensing and joint venture.

In France, World Franchise Link is represented by two very experienced professionals and franchise experts:

Thierry Bismuth, in charge of relations with the candidates (selected French investors wishing to acquire the Master Franchise for foreign brands in France).

David Borgel, in charge of relations with French retail Franchisors wishing to go international (analysis of economic feasibility, legal aspects, customs and logistics for export projects).

PR contact France : david.borgel@franchiseworldlink.com / +33 6 11 19 18 44

PR contact International : kate.hubchyk@franchiseworldlink.com

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Franchise World Link is launched in Kenya

Franchise World Link – the innovative company aiming to connect players in the franchise industry worldwide and focusing on developing regions such as Africa, Asia, and North America – is pleased to announce the launch of their new country – Kenya.

Marie Vandenabeele, who has recently been appointed as Kenya’s country manager for Franchise World Link organisation, is sharing her views on international franchise opportunities in Kenya: “Kenya’s innovative franchise opportunities will improve its lifestyle. In the last 3 years we have seen several master franchise opening in Kenya, mainly in the food industry: Naked Pizza, Subway, KFC, Domino’s Pizza, and Ocean Basket, just to name a few. Other sectors with the biggest opportunities are clothing, baby clothing and accessories, furniture and decoration, beauty and cosmetics. Kenya’s affordability, quality and fast growing middle range brands increased the interest for the master franchise concept in Kenya. Owning the master franchise contract for the country simply means the ownership of the brand, the business concept and the operations in that particular country. Franchise World Link is also helping Kenyan concepts to export themselves to other countries”.

Marie, who has now been living in Kenya for almost 4 years and in the East African Region for the last 10 years, is experienced in financial operations, business development, and setting up international companies in East Africa.

With its 45M inhabitants and a continuously growing middle class, Kenya is developing very fast. The annual GDP growth rate is 5,5% and Kenya is now considered as an emerging market by the franchising industry.

If you own a business and are looking to expand to Kenya or if you are an investor looking to buy the master franchise ownership for a particular brand in Kenya, please contact Marie Vandenabeele who will be happy to introduce you to the right people in the country and to develop a business plan for your expansion into Kenya: marie.vandenabeele@franchiseworldlink.com

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D. Borgel (Franchise World Link) : « La France a toujours eu un côté attractif »

Pourquoi un concept étranger va-t-il fonctionner en France et pas un autre ? Quels obstacles une enseigne doit-elle surmonter pour s’implanter ? David Borgel, country manager France chez Franchise World Link, livre ses conseils en la matière.

Crédits photo : Droits Réservés
David Borgel, country manager France chez Franchise World Link.

Interview

POUR QUELLES RAISONS UNE ENSEIGNE ÉTRANGÈRE CHERCHE-T-ELLE À S’IMPLANTER EN FRANCE ?

La France a toujours eu un côté attractif, et ce à plusieurs niveaux. Il ne faut pas oublier qu’il s’agit de la première destination touristique mondiale, preuve que le territoire séduit à l’étranger par de nombreux aspects. Etonnamment pourtant, un grand nombre de concepts originaux n’ont pas encore été importés, laissant un champ des possibles immense pour nombre d’enseignes internationales. Dernièrement, par exemple, Paris a vu arriver plusieurs concepts d’escape game*. Face au succès remporté, ce concept importé d’Asie commence à se développer plus largement sur le territoire et dans le reste de l’Europe (NDLR relire notre article sur les ambitions de Mystery Escape). Il s’agit d’une première : personne n’avait jamais véritablement réfléchi à un concept ludique destiné aux adultes.

Autre facteur : le dynamisme du pays. Quoi qu’on en dise, le marché français demeure attractif. Surtout, les Français sont familiers des chaînes et la franchise est un mode de distribution qui fonctionne bien dans le pays (NDLR la France est le premier marché européen en matière de franchise). D’autant que des organismes sérieux existent, comme la Fédération française de la franchise et l’Iref, qui peuvent conseiller et aider les acteurs.

INVERSEMENT, QU’EST-CE QUI FREINE L’ENVIE DE CERTAINES MARQUES DE S’INSTALLER DANS L’HEXAGONE ?

Beaucoup pourraient penser automatiquement aux prix de l’immobilier commercial dans certaines zones, à la fiscalité en vigueur ou à d’autres facteurs de ce type. Toutefois, je pense qu’il s’agit davantage de mythes plutôt que de véritables freins. En revanche, j’ai pu constater au travers de mon expérience un obstacle au développement d’une enseigne en franchise en France : la barrière de la langue. Je suis impressionné de voir que les marques étrangères peinent à pénétrer le marché simplement parce que beaucoup parlent mal anglais. Ce qui se traduit par une pénibilité plus grande pour nouer des relations directes avec les acteurs locaux, notamment lorsqu’il s’agit de trouver un partenaire de confiance avec qui se développer. Dans d’autres pays européens comme l’Allemagne, ce genre de problématique se pose moins.

QUELS SONT LES PRINCIPAUX RISQUES D’ÉCHECS D’UNE TELLE STRATÉGIE ?

Lorsqu’une enseigne étrangère envisage de s’implanter en France, elle doit se poser les mêmes questions que tout réseau avant de s’installer dans une zone précise : il n’y a pas de différence majeure. Une solide étude de marché doit être menée, et l’enseigne doit s’entourer d’experts pour obtenir des conseils avisés. Bien sûr, la particularité culturelle doit être prise en compte : tout concept ne peut être développé partout avec succès.

La plus grosse erreur que pourrait commettre une marque réside dans le choix de son partenaire à l’export : qu’il s’agisse d’une master-franchise, d’une joint-venture ou d’une franchise directe, les risques d’échecs sont fortement partagés avec cet acteur. Surtout dans le cadre d’une master-franchise, où un seul partenaire sera en charge du développement de l’enseigne au niveau national. D’ailleurs, certains groupes très prudents optent pour une segmentation du pays en master-franchises régionales. Un moyen aussi de multiplier les droits d’entrée. Mais, il ne s’agit pas obligatoirement de la formule la plus conseillée : l’important est de sélectionner le bon partenaire.

*Escape game : jeu consistant à sortir d’une pièce en résolvant une série d’énigmes.

Franchise World Link arrive en France

Né aux Etats-Unis en 2014, Franchise World Link est un service de mise en relation entre tous les acteurs de la franchise dans le monde. Investisseurs, enseignes, master-franchiseurs, entrepreneurs… Le but est de faire se rencontrer les porteurs de projets et financeurs pour développer avec succès des concepts étrangers dans certains pays.  « L’initiative est partie d’un constat simple, explique David Borgel, en charge de la France pour Franchise World Link, avec Thierry Bismuth (Odyssée RH).Plusieurs réseaux ont essayé de partir à l’étranger, mais ont échoué, le plus souvent par méconnaissance du marché local. » Le but de cette plateforme ne consiste donc pas seulement en une mise en relation des futurs partenaires, mais veille aussi à promulguer des conseils avisés pour réussir l’implantation dans le pays.  « Certaines marques nous sollicitent même pour des marchés similaires ou proches, comme l’Espagne et les Pays-Bas », poursuit David Borgel.
Aujourd’hui présents dans une quinzaine de pays comme les Etats-Unis, le Kenya, l’Australie, le Japon, le Maroc et le Viêtnam, ces   « courtiers en achat et vente de master-franchises », selon les termes du dirigeant Olivier Guerrero, pourraient faciliter l’introduction de nouveaux concepts étrangers sur le marché français dans un avenir proche.

As seen in LesEchos: http://www.lesechosdelafranchise.com/dossiers/la-france-terre-d-accueil-pour-les-franchises-etrangeres/d-borgel-franchise-world-link-la-france-a-toujours-eu-un-cote-attractif-46321.php

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