Are you ready to take control of your future and start your own business? The Franchise Expo in Paris is the perfect opportunity to explore your options, and The Alternative Board (TAB) is excited to help you achieve your goals.

As a leading franchise consultant company, TAB offers a proven business model that has helped thousands of business owners worldwide succeed. Our focus on peer advisory boards and executive coaching allows our franchisees to provide a valuable service to their clients while benefiting from a supportive network of fellow business owners.

And with Franchise World Link (FWL) as your partner, you’ll have access to a global network of like-minded business owners. Our extensive training and support ensure that our franchisees have all the tools they need to succeed, and our recognition as a top franchise by Entrepreneur Magazine speaks to the effectiveness of our approach. (source :

Mark your calendars for the Franchise Paris Expo, 19-22 March 2023. Visit us at Stand X29 at the Franchise Expo in Paris to learn more about how TAB and FWL can help you achieve your entrepreneurial dreams. We’re excited to meet you and show you how we can work together to make your business successful. 

Click here for more info about our booth: 

Contact us now 

Southeast Asia is a region of immense cultural diversity, with countries such as Thailand, Vietnam, Indonesia, Myanmar, and the Philippines having distinct customs, languages, and business practices. For international franchisor looking to expand their operations in the region, understanding and navigating this diverse cultural landscape is crucial to achieving franchise success.


According to a report by World Franchise Associates, Southeast Asia’s franchise market is expected to reach a value of $70 billion by 2025, with significant growth potential in the food and beverage, retail, and education sectors. However, franchisors must be mindful of the cultural nuances that influence business transactions and consumer behavior in the region.

One critical aspect is the importance of building relationships and trusts with local partners and consumers. In Southeast Asian cultures, personal relationships and trust are highly valued, and doing business without establishing a rapport first can be perceived as disrespectful. Franchisor must invest time and effort in building strong relationships with their local partners and consumers to ensure the success of their franchise operations.

Another aspect to consider is the need for flexibility in adapting to local tastes and preferences. Southeast Asian consumers have diverse preferences when it comes to food, shopping, and lifestyle choices, and franchisors must tailor their offerings to suit these preferences. For example, fast-food franchises that offer halal-certified options can be successful in Muslim-majority countries such as Indonesia and Malaysia. Similarly, franchisors in Thailand and Vietnam may need to adapt their menus to incorporate local flavors and ingredients.


Franchisors also need to be aware of the legal and regulatory frameworks in each country they operate. While there are some similarities in franchise laws across Southeast Asia, there are also significant differences that franchisors must navigate. For example, in the Philippines, franchisors are required to register their franchise agreements with the government before they can operate, while in Indonesia, franchisors are required to have a local partner to operate a franchise.

Finally, franchisors must invest in understanding the local labor market and employment laws in each country. Labor laws in Southeast Asia can be complex, with varying requirements for minimum wage, working hours, and benefits. Franchisors must ensure they comply with local labor laws while also attracting and retaining the best talent.


In conclusion, navigating the diverse cultural landscape of Southeast Asia requires franchisors to invest time, effort, and resources in building strong relationships with local partners and consumers, adapting to local tastes and preferences, understanding legal and regulatory frameworks, and complying with local labor laws. Franchisors who are mindful of these aspects and are willing to invest in localizing their operations can achieve franchise success in Southeast Asia’s dynamic and rapidly growing market.

If you’re an international franchisor looking to expand your operations in Southeast Asia, partnering with an experienced franchise consultant can help you navigate the region’s diverse cultural landscape and regulatory frameworks. Franchise World Link is a leading franchise consulting firm with extensive experience in helping franchisors enter and succeed in Southeast Asia’s dynamic and rapidly growing market.

Contact us today to learn how we can assist you in growing or opening a franchise in Southeast Asia.

Franchising can be an excellent way for entrepreneurs to expand their businesses and achieve success. But with so many options, it can be hard to know where to start. That’s where Franchise World Link and Fully Promoted come in.

Franchise World Link is a global franchising consultancy that offers expert guidance and support to entrepreneurs looking to explore the world of franchising. Our team of experienced professionals is here to help you navigate the complexities of franchising and find the right opportunities for your business.

One of our clients, Fully Promoted, with over 20 plus years experienced, is a leading franchise in the promotional products industry. They offer a full range of products and services to help businesses succeed, including branded apparel, team gear, professional attire, service wear, uniforms, and more. 

Their locations help clients domestically and internationally; they provide access to samples you can touch and feel and offer personalized service to assist you with product selection and decoration methods that best represent your brand. Fully Promoted works with various industries, including nonprofits, automotive, safety, healthcare, insurance, financial, education, construction, and churches.

If you’re interested in franchising or business expansion, we invite you to join us at the upcoming Franchise Paris Expo from 19-22 March 2023. Our stand will be at X29. Our team will be on hand to answer any questions you may have and help you explore the exciting world of franchising.

At Franchise World Link, we’re committed to helping entrepreneurs succeed through franchising. So mark your calendars for the Franchise Paris Expo and meet us and Fully Promoted. We can’t wait to help you achieve your business goals!

Click here for more info about our booth: 

Contact us now 

“L’abus d’alcool est dangereux pour la santé, à consommer avec modération. Alcohol abuse is dangerous to health, consume in moderation.”

South Africa has been known for its premium wines that have gained global recognition over the years. The wine industry in the country has been growing consistently, and with the increasing demand for quality wine, there is a lucrative opportunity for investors looking to tap into this market. One of the most promising investment options in the South African wine industry is the Cavavin Group.

CAVAVIN is a wine retail franchise that has made a name for itself as the first French network of local wine merchants, with over 150 franchisees. The company was founded in 1985 by Michel Bourel in La Baule, and initially opened a single wine shop in association with other wine merchants. The franchise model was introduced in 1996.

For over 35 years, CAVAVIN has been a trusted partner in the selection of wines and spirits from 200 winegrowers. The platform offers over 2,000 references of mainly authentic and exclusive products with excellent value for money, thanks to strong partnerships in place with their wine growers.

Investing in the Cavavin Group offers a range of benefits, including:

A well-established brand. Cavavin has been in the wine retail business for over three decades, and the brand is well-recognized and respected in the wine industry. This provides investors with a strong foundation upon to build.

High-profit margins. The wine industry in South Africa has been growing consistently, with a projected CAGR of 5.6% over the next five years. Investing in the Cavavin Group allows investors to tap into this growth and enjoy high-profit margins.

Low investment costs. Cavavin offers a low-cost franchise model, making it an attractive option for investors who may not have large amounts of capital to invest.

Comprehensive training and support. The Cavavin Group provides comprehensive training and support to its franchisees, ensuring they have the knowledge and skills to succeed in the wine retail business.

Its high-end presentation and consumer-friendly, simple-to-understand retail concept are its other significant success elements.

Investing in the Cavavin Group presents an opportunity to be part of a global brand with a long-standing reputation for quality and excellence in the wine retail industry. With its strong partnerships with winegrowers, extensive selection of exclusive and authentic products, and a franchise model that promotes family continuity, CAVAVIN offers a promising return on investment.

In conclusion, the South African wine industry is growing rapidly, and the Cavavin Group presents a unique opportunity for potential investors looking to enter this market. Cavavin and this partnership will create together new market opportunities for local and global wine producers, as well as providing South African wine lovers, new and old, with innovative experiences of wine selection and pairing.

Franchise World Link in South Africa has been commissioned by Cavavin, a leading international distributor of fine wines and spirits, to find a South African partner.

Don’t miss out on this chance to join a reputable and successful franchise organization. 

Contact us today to learn more.

Meet us at Franchise Expo Paris 

Avec près de 115 ans d’existence, Speed Queen a révolutionné le marché des laveries à usage professionnel et commercial.

Riche de ses 1200 partenaires commerciaux à travers les 5 continents, la société de blanchisserie continue d’investir partout dans le monde avec un but clair : répondre à la demande exponentielle des laveries autonomes.

De nos jours, avec la hausse du prix de l’immobilier, les ménages ont plus facilement tendance à écarter le lave-linge de leurs appartements ce qui constitue une opportunité pour ce marché.

Le business model est pérenne puisqu’il n’est pas impacté par des périodes de crises ou de volatilité. Chaque individu a besoin de laver et sécher ses habits peu importe les circonstances.

La charge salariale est faible (service de nettoyage et de maintenance uniquement) ce qui permet de générer des profits colossaux. Ainsi, avec un fonctionnement 7j/7, le ROI peut atteindre rapidement les 30%/an compte tenu des faibles coûts de gestion engagés après l’implémentation des blanchisseries.

L’avantage de ce business réside dans son très faible taux d’échec, 1% en moyenne.

Le prix de l’électroménager au Maroc continue de monter en flèche, c’est pourquoi la solution clé en main proposée par Speed Queen dispose d’un avenir prometteur.

Plusieurs ménages marocains disposent aujourd’hui de machines à laver vieillissantes ce qui les rend tributaire de frais de réparation souvent élevés en cas de panne.

Concernant le séchage, les marocains sont dépendants de la météo extérieure (soleil) pour pouvoir sécher leurs habits; ce processus peut durer quelques heures alors qu’avec Speed Queen, les habits sont secs en quelques minutes.

Un compromis entre efficacité et bon rapport qualité prix est à privilégier en cas d’implémentation au Maroc. Ce projet permettrait ainsi aux 40 millions de marocains de disposer d’une nouvelle technologie capable d’améliorer significativement leur quotidien.

Pour tout besoin de renseignements, merci de nous envoyer votre demande par mail à l’adresse ci-dessous :

Le réseau de franchise QC Kinetix sera présent dans le pôle international (« hospitality corner ») du stand numéro X29 Franchise World Link, au salon Franchise Expo Paris du 19 au 22 mars 2023 pour vous présenter cette nouvelle approche révolutionnaire de la médecine.

Vous êtes entrepreneur, master franchisé, ou tout simplement en reconversion professionnelle à la recherche d’une nouvelle opportunité et d’un concept innovant ?

Venez découvrir QC Kinetix, une révolution pour l’industrie médicale. Ce concept repose sur une nouvelle vision de la médecine qui utilise des produits biologiques naturels pour réduire l’inflammation et aider les tissus blessés à guérir et à se réparer.

Déjà bien implanté aux Etats-Unis, ce concept au modèle expérimenté vous offrira un accompagnement solide et régulier afin d’assurer votre réussite.

Comment fonctionnons-nous?

Nous pratiquons la “médecine de conciergerie”, une offre de services personnalisés sur les questions de santé.

Nous nous engageons à vous accueillir de manière chaleureuse dans un espace propre et moderne, afin de vous faire sentir chez vous.

Notre équipe se tiendra à votre disposition lors du salon Franchise Expo Paris sur le stand X29 pour répondre à toutes vos questions concernant QC Kinetix et sur nos opportunités de master franchise.

Des points complémentaires sur les avantages d’ouvrir une master franchise ou sur les programmes de formations et supports marketing de l’enseigne pourront également être abordés avec nos dirigeants.

En intégrant le réseau QC Kinetix, vous rencontrerez de nombreux entrepreneurs partageant les mêmes valeurs que vous en termes d’innovation sur le secteur de la santé.

De plus, votre entreprise aura un impact concret et améliorera la qualité de vie de nombreuses personnes.

N’hésitez plus, QC Kinetix est votre projet de master franchise idéal!

Venez nous rencontrer au salon de la Franchise (stand Franchise World Link numéro X29) à Paris du 19 au 22 mars 2023 afin de découvrir pourquoi QC Kinetix est le bon choix.Pour en savoir plus :

The franchises or foreign brands that want to land in Colombia through a key ally such as a Master Franchisee, a multi-Franchisee or a Franchisee in Colombia, must take into consideration the Latin American culture and specifically the Colombian one. To be successful, they will need to try to identify and select the candidate they are looking for, with the right experience and capabilities, and therefore the sustainability of their franchise or license network in Colombia.

Below: the PROS (what to do) for licensors to do business in Colombia applying best practices:

1º. Provide the franchisee/ licensee with all the commercial, financial and business information so that they can analyze it and have a comprehensive knowledge of the operation, the operation of the business and the possible financial results before acquiring the franchise or license, and also during the operation of the same. It is important they have enough elements when selecting and buying the franchise to use the trademark to create it in Colombia.

2º. The foreign licensor/franchisor must analyze the Latin American market, and especially the Colombian market, in order to customize and adapt its products or services to the needs of the market, considering the characteristics of the Colombian population and its idiosyncrasies.

3º. In Colombia, trust is very important, so a good practice is to dialogue with potential franchisees/licensees about the franchise/license in a close and trusting way, generating a deeper personal relationship.

4º. Gifts are well received by Colombians; no matter the value of these, Colombians take into consideration a gift for the detail involved in buying it and giving it to them. It looks good to bring a gift to each of the licensees/franchisees with whom you are going to negotiate the franchise/license.

5º. A good practice to close negotiations is to always keep in mind that for Colombians the agreement depends on the personal relationship, a trusted bond that has been built between both parties. Colombia is a culture familiar with uncertainty, so the agreement between the parties is considered a personal commitment.

6º It is important to consider that haggling is common when doing business in Colombia and that an eventual and lasting profit will always be on the minds of Colombians when they are closing any negotiation.

Below, the CONS (what not to do) in best business practice in Colombia:

1º Being arrogant. Colombians value the knowledge of those who come from foreign markets, but they also want to feel equal. It is important to keep in mind that you must be as helpful, friendly and open as Colombians are.

2º It is advisable not to ‘despair’ if the Colombians are not precise in solving each of the points of the negotiation. This is a process that can take a long time to resolve, but it will continue during the negotiation.

In Colombian culture, not every aspect is usually specified, it is more of a global negotiation to start with.

Russia may win in terms of sheer land mass, but when it comes to franchising potential, the country’s story gets a little more complicated

Politically, socially, and financially, Russia is often viewed as a literal world apart

from what we’ve come to understand as western culture. This could be due to the fact that Russian culture and news isn’t widely publicized in the West, which extends to the current positioning of its burgeoning franchise industry.

You may be surprised, then, to learn that past its mysterious exterior, the Russian franchise industry isn’t just similar to

what can be found in the West; it arguably borrows many lessons and best practices from the market, too.

A business behemoth

Before we dive deep into what franchisors and entrepreneurs can expect from Russia’s business landscape, it’s important to understand what kind of country we’re dealing with in the first place.

Russia is almost double the size of the U.S., and covers a whopping 17 million square kilometers, making it the largest country in the world. Russia is so large, in fact, that its surface area makes up one-eighth of the earth’s total. Across that vast expanse are around 144.5 million people, situated in several key cities around the country. The capital, Moscow, is home to roughly 12.7 million residents, and is often regarded as one of the main franchise markets within Russia.

To ignore Russia’s other large cities would be a mistake, however, and these include St. Petersburg (with around 5.5 million inhabitants), Novosibirsk (1.66 million), and Nizhniy Novogorod (1.25 million). In total, Russia has 12 cities with over one million inhabitants, and a further 201 smaller cities that contain between 100,000 and one million people. As expected from a country so large, the on-paper opportunity for franchisors in Russia stretches as far as the eye can see – and then some. Russia’s franchise industry was first established in the early 1990s, following the collapse of the Soviet Union.

“You may be in demand and trendy in somewhere like the U.K., but because nobody knows you in Russia, it’s all about providing value”

Despite the past decade seeing considerable instability in the Russian economy, the country’s franchise industry is estimated to be worth around $7.5bn, and consists of roughly 1,450 different franchise brands; with more than 50,000 individual franchisees operating in Russia. 65 per cent of brands within the country are of Russian origin, and of the remaining 35 per cent, nearly half of that figure is comprised of U.S. organizations.

The universal appeal of the golden arches

Many of the franchises currently operating in Russia could be considered relatively young, with 45 per cent having been established in the market for less than five years.

There are of course some notable outliers of this trend; namely, the brand that arguably started it all: McDonald’s. Known as the first major success story for franchising within Russia, McDonald’s was introduced after a partnership between the Moscow city government and the brand, which saw the government take a 49 per cent stake in the Russian entity.

McDonald’s launch in January 1990 was something to behold, and saw more than 30,000 people queuing around the block from 4:30 am to get their first taste of American fast food.

Unlike other U.S. concepts that have come and gone since then, McDonald’s remains a popular investment choice in Russia and has seen exponential growth in the 30 years that it has operated.  Just  this year, in fact, the organization announced that it would open new locations in Russia’s far east in December 2020, in cities such as  Khabarovsk and Vladivostok for the first time. With these openings, McDonald’s hopes to launch its 800th site in Russia; showcasing a true success story of a foreign brand within the country.

But proven success in the U.S., and even a wider international market, doesn’t always guarantee prosperity in Russia. Square burger favorite, Wendy’s, encountered this in 2014 when it announced that it would be closing all eight of its Russian locations. This announcement came only four years after Wendy’s first entered Russia, and at the time, the brand planned to open 180 locations throughout the country.

With the announcement of these closures, a spokesperson for Wendy’s told Bloomberg that its Russian franchisee “has not expressed interest in growing Wendy’s business in Russia, nor have they shown that they have the resources to successfully operate the existing restaurants on a long-term basis.”

Gary Chaglasyan, the World Franchise Associates’ Russian representative, emphasizes the need for caution, and not letting the success stories of brands like McDonald’s cloud strategic thinking: “A brand could be huge in your country, but in Russia, nobody knows about it. You may be in demand and trendy in somewhere like the U.K., but because nobody knows you in Russia, it’s all about providing value. Brands should definitely think about promotions and marketing before entering the Russian market.”

Local success story

So what kind of approach works well in the Russian market? If Wendy’s struggled to gain a foothold half a decade ago, what could the brand have done differently today to instead prosper and develop throughout the region? The answer can be found in a local Russian pizza chain, which has used this past decade to exponentially grow; both within Russia, and in 13 countries around the world.

Franchise World Link Colombia will be present at FranquiShop, the franchise fair of Spanish origin, with a previous appointment format, will land in Colombia for the first time on April 23, 2020, after its success in 2019 in Guatemala and Panama.

With a past experience of 50 editions held in Spain, this fair is presented as a useful means for franchisors to make their brand known to suitable Master Franchisees (buyers of Master franchises) in Colombia.

Candidates / Investors interested in a master franchise, can schedule an appointment of 30 minutes, resulting in scheduling approximately 16 appointments on average by brand with potential investors.

However, the way in which potential master franchisees can obtain information about a franchise is not only through scheduled appointments, since they can pre-book and enter the venue where the fair is held at no cost and meet the exhibiting franchisors.

According to Adriana Rivera, Country Manager for Franchise World Link in Colombia, most people interested in buying a master franchise or a multifranchise in Colombia, try to attend the franchise events or investment events that take place in Colombia and that are usually in the cities of Bogotá, Medellín and Cali.

FRANCHISE WORLD LINK Colombia will be present at the Fair presenting to investors a variety of international master Franchise options through Franchise World Link network, that are wishing to enter Colombia.

This is the case for example, of the iconic Belgian chocolate brand Quetzal “Chocolate Bar”, or the case of the UK food chain German Doner Kebab “GDK” that has more than 250 franchisees in various countries of the world.

750 USD dollars is the value of the investment that will be charged for the companies / brands that attend the fair, while for those interested in buying a master franchise or seeing the available franchise offers, the entry to the fair is free of charge.

For more information, please contact:

Adriana Rivera
Country Manager Colombia
Franchise World Link
Carrera 68C # 96-68.
Bogotá, Colombia.
Tel: + 57 3102722993
Tel: + 34 619 673 153
Skype: adriana_rivera


Franchising in the United Kingdom is quite convenient as compared to different countries. United Kingdom offers a big platform for businessmen and companies to come and grow their organizations in the United Kingdom. Brands like McDonald’s, Dominos, Costa among many other brands and corporations have many franchises in the United Kingdom and the number of brands entering the UK is growing.

UK Economy

Let’s take a look at the economy of United Kingdom. United Kingdom’s economy is the fifth largest economy in the world. Over the past few years the economy of United Kingdom is growing rapidly, Franchise Brands are playing a huge role in the economic growth. Let us not forget the tourism industry which plays a huge role in the economic growth of a country. The United Kingdom is the world’s 6th tourist destination with over 40 million tourists visiting the UK in 2018. All these industries are creating loads of jobs and boosting the economy of the United Kingdom. Another big market is the labor market. The labor market has been one of the strongest elements of the United Kingdom economy in recent years with employment rate at a record high. The employment rate for women and older workers has grown immensely. There is still further room for improvement but their economy is still really strong. GDP is valued at 2.828 trillion dollars as per the results of 2018.

retail franchise retail franchise retail franchise retail franchise
Franchise Market Overview
According to 2013 British Franchise Industry Report, the franchise industry contributed $21.9 billion to the economy. In 2012 there were 930 franchise systems in the United Kingdom with 37,300 franchise units. Franchising operates in nearly all sectors and is highly diversified. The United Kingdom market is mature and sophisticated. To succeed here. To succeed here, a company should offer a concept that is truly unique and different from all the concepts available in the market.

Now that we have discussed the economy and brief history of the economy of the United Kingdom, let’s discuss what kind of opportunities Franchise World Link in the United Kingdom provides for franchising and growth of the businesses. Businesses that are looking to franchise their business in the United Kingdom will find out that the market is robust and friendly to franchise systems in general. There are a number of laws that govern the operations of franchises within the EU, but these laws are broad but generally do not constrain the competitive positions of the businesses. The United Kingdom has no specific laws governing franchising. There are an estimated 48,600 franchises in total in the United Kingdom. This figure shows how big the franchise market is in the United Kingdom. This can turn out to be an advantage for new entrants in the franchise business as there are a lot of opportunities to grow. But we have to keep the fact in mind that entering and succeeding such a huge market is not a piece of cake. Yes, there a lot of opportunities but to take those opportunities at the right time and succeeding is not easy. However, the companies that demonstrate a commitment to the market and perform adequate research into their industry will do well in the United Kingdom. Making the appropriate approach will reap highly rewarding results.

There are two main categories in franchising, one is Retail franchises and the other is Service franchises. When considering the opportunities in the United Kingdom market we have to keep in mind these two categories. Retail or Service. Retail franchises are hallmarked by their need for significant physical trading premises while Service franchises have a limited (if any) need for a physical location. The most common examples of Retail franchises include fast/fast casual food, restaurants, bars/pubs, and hotels. Examples of Service franchises include education, management, employment/training, professional and IT services, and domiciliary care. As they entail physical property with fixtures and fittings, Retail franchises require substantially more investment and thus carry higher risk. Property rents are high, and London property prices can be prohibitively so. Successful routes to market for incoming franchise systems include pilot locations, joint ventures, regional chain takeover, and partnership/colocation with an existing United Kingdom franchise.

United Kingdom lenders will not fund a system that is unproven in the United Kingdom market. To secure funding (typically 50%), lenders will require solid business plans, based on the results of a UK pilot or pilots. It is important to note that the market in London is substantially different from other United Kingdom cities. A pilot’s performance in London may not accurately indicate trends for the entire country. If a Retail franchises intend to trade outside of London, the pilot location(s) selected should reflect this. Service franchises, which have a limited physical property requirement, have a substantially lower cost of initial investment than Retail franchises. As such, Service franchises offer a higher probability of success and more opportunity for franchise systems. When seeking a United Kingdom master licensee, systems with a specific, targetable candidate profile will have a better chance of success. Franchises that have advertised in the United Kingdom national press have also experienced higher rates of success, as they have reached a larger potential candidate audience. Due to the high cost of recruiting unit franchisees, high cost master franchise licenses are likely to fail. The conversion rate for unit inquiries to investment ranges from 1 in 50 to 1 in 200. To support and encourage master franchisees, an emerging trend in the market is to spread the initial franchise fee over several years or as each unit is recruited. High upfront costs will deter investors and will negatively impact a master franchisee’s ability to enter the market and grow the brand.

According to the results of 2018, there are 48,600 franchises working all over the United Kingdom. These franchises are contributing over £17.2 billion and 710,000 jobs to the economy. Below are some of the top franchises in the United Kingdom:

How will Brexit impact the United Kingdom franchise industry?

Brexit has created some uncertainties in the minds of the customer. But the franchisors are confident that they will stop their customers from having second thoughts about their franchises after Brexit.

Another major discussion around Brexit is how it will affect the supply chain of the franchises. They are still not sure what terms will be decided upon around the free movement of goods from Europe to the United Kingdom. It is expected that import duties will be imposed on UK products and if any of their product is sourced from Europe, they will have to pay more. This means if any of the franchises are doing this, they need to find alternatives.

So, to say if Brexit will have a positive impact on franchises or a negative impact is still hard. The evolving situation will answer all our questions regarding the impact of Brexit on Franchises.
Franchise World Link helps franchisors finding country masters franchisees internationally. We connect investors with franchisors, we operates internationally with more than 20 offices, covering a total of 45 countries, with a strong presence in Asia and Africa.

Anwar Uddin MBA
Country Manager UK
Franchise World Link
Unit7a, Radford Cres, Billericay
England, CM12 0DU
Tel: +44 7887852732
Mobile: +44 7887852732

I am a Japanese man, living in Madrid, Spain. This Autumn, I had an opportunity to visit Tokyo. The seasonal flowers were blooming and they were sharing their great aroma with all parts of the nation’s capital. It was great environment to walk under excellent weather. I walked about 15 km everyday and could see the city inside out. The most impressive part I witnessed is that Tokyo became a truly international city; a number of foreign visitors are walking, not only tourist but also people working in Japan. At hotels and stores, receptionists were speaking English very well to serve customers. They used to be in panic when they had to help non-Japanese speaking customers but it is a completely different story now.

In addition to the people, a lot of foreign franchise businesses had been seen in the largest city in the world. Starbucks is having wonderful business there. The stores are packed everywhere. Especially, Starbucks Reserve Roastery Tokyo was an amazing place. This upgraded version of Starbucks exists only in Seattle, New York, Milan, Shanghai and Tokyo. The Tokyo store is the biggest among 5 stores (32,000 square feet) and has 4 floors. They roast coffee bean at the site, distributing great coffee aroma in the 1st floor with the coffee bar. This floor even has a bakery carrying products could go with coffee. 2nd floor is for TEAVANA, Starbucks’ tea brand. The tea bar was very sophisticated. The 3rd floor has a bar so that people can enjoy cocktails! A coffee bean packing machine and patio were at the 4th floor. I had their special filtered coffee and salami sandwiches with focaccia. The sandwiches were one of the best I ever had! Even for a person living in South Europe! No wonder that Starbucks boast over 1,400 stores in Japan. Starbucks used to have a partner in Japan. However, Starbucks HQ purchased their business in 2014 because their business was more than excellent. At that time, the sales were approximately $1,200 million and had approximately 1,000 stores. Other than the American coffee chain, I saw a lot of Taiwanese bubble tea stores such as Goncha, gourmet hamburger restaurants such as Shake Shack and European bakeries such as Paul. Clearly the foreign brands are establishing great names in Japan.

On the other hand, Japanese cultures are booming outside Japan. Especially the foods are being a standard chaice. Ippudo, a ramen restaurant franchise, is creating ramen boom in the world, opening the stores in all over Asia, the US and Europe. Coco Ichibanya is spreading Japanese style curry in the world and they will open even in India shortly. In the world of sweets, Beard Papa’s cream puff stores boast more than 200 stores outside Japan and Bake, a cheese tart store, is also opening the stores in many countries. It is not rare anymore that Japanese stores are having long queues. An interesting point is cream puff and tart are not originally from Japan. They enhanced products with their unique touches, as they did for electronics and cars. Other than foods, in the world of fast fashion, Uniqlo has about 1,400 stores outside Japan. In education, Kumon has more than 4 million students in 55 countries in addition to 1.6 million students in Japan. Needless to mention animations and games.

Japanese economy is 3rd largest in the world and the population is over 126 million. Tokyo, 13 million+ population, is the biggest city in the world. Franchise businesses are very active in Japan; 1,300+ franchise businesses have 260,000+ stores. Japanese service level higher than any other countries. In terms of services, they would improve the franchise systems. If you visit McDonald’s or Starbucks in Japan, you would know what I mean here. You would learn a different point of view through having Japanese franchise business in your country. Expecting Tokyo Olympics in 2020, Japan is international more than ever. It is time to have your brand in Japan and have a Japanese brand in your country.

Interested? Please contact Akira Okura at

Concepts from abroad often make franchise candidates dream about a new franchise concept for their own country. But one must study their chances of success in France.

You want to sell American burgers, Belgian waffles, Spanish tortillas? It’s time to think about it. After the American Steak ‘n Shake (in 2015) and Five Guys (in 2016), the Canadian franchise Copper Branch arrives in France with its fast-food vegan! As for waffles, the Belgian Waffle Factory has set up its first retail shop in France in 2018, such as the Spanish tapas network “Cañas y Tapas”, or the Italian decoration brand “Coincasa”. All recruited franchisees with the firm desire to replicate their success with the new franchisees. But before signing with a foreign concept, as attractive as it is, you have to make sure you ask the right questions. All of the new brands will not know the wonderful successes of the American Mac Do or the Spanish Mango in France.

Is the the franchisor solid enough?

“Personally, I will never accept to be the first franchisee hexagonal if the franchisor seats far, because my royalties will never cover the cost of the of a franchise coach in France”, asserts David Borgel, Country Manager France of Franchise World Link.

Samuel Burner of “L’Observatoire de la Franchise”, confirm the points of this international specialist.

“It’s important to have easily accessible referents.” It may be a French subsidiary, or a master franchise, a company that has bought the right to operate it at home.

“Even if legally, driving from abroad is enough, it is good that the master franchisee has opened his own test retail shop,” says David Borgel. Nor should it embark on an all-out expansion in the hope of fulfilling the objective clause which obliges it to ensure xxx numbers of openings per year or to pay so many royalties to the headquarters.

“He must also have the means to accompany you as foreign franchisor,” adds Charlotte Bellet, a lawyer at BMGB.

In what extent has the concept been locally adapted?

“What is your knowledge of the French market?” These questions are needed during talks with a foreign franchise network.

“The franchisor must know the typology of French cities, tastes, consumption patterns,” explains Samuel Burner. Be careful with sandwiches too fat, ready-to-wear inappropriate to our weather or our morphology…

A real estate network will have to recalculate its rates because the commission of an agency is about 5% in France, against 2 % the UK.

A Mexican brand will have to review its recipes, with fewer spices. No question, “to make neutral, it would be a mistake,” said Samuel Burner, for whom it takes “a differentiating concept” with a subtle mix of foreign markers and adaptations to the Hexagon. Also note the French standards that are very different from other countries: “It would be a shame to end up with goods blocked in customs,” warns Charlotte Bellet.

What about logistics?

The franchisor will have to make sure to recreate a supply circuit in France: “Perishable goods can suffer long journeys,” says Samuel Burner. And for the textile or costume jewelry, no question of waiting for a restocking by liner.

The customer wants novelty. “Make sure there is a buffer stock in France,”
says David Borgel. ”

And in any case, scrutinize the supply contract, especially the conditions in the event of loss or damage,” says Charlotte Bellet “Finally, see if the cost of transport and customs duties will allow you to keep tariffs competitive without taking too much of your margin.”

Are there any crippling clauses?

It sounds crazy, “but we still see plenty of franchise contracts written in English,” sighs Charlotte Bellet. Only commit to a DIP (Disclosure Document) and a translated contract! And make sure you have training and an operative manual in French.

Check also that the mark is well protected in France. “Franchisors are afraid of France, they do not always know the right, deemed more protective for the franchisee,” says the lawyer.

Beware therefore of the clauses which provide that in case of dispute, the foreign law will be applicable and that the competent court will be located in the franchisor’s country.

“To accept it blandly would be delusional: it amounts to signing without mastering the law that will apply, and without knowing the amount of damages that could claim the network, often hundreds of thousands of dollars in the United States.

” Unless you are well advised, or have the means to offer a French lawyer and another foreigner, you would not only have trouble attacking in case of litigation … but you could not even defend yourself!