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Russia may win in terms of sheer land mass, but when it comes to franchising potential, the country’s story gets a little more complicated

Politically, socially, and financially, Russia is often viewed as a literal world apart

from what we’ve come to understand as western culture. This could be due to the fact that Russian culture and news isn’t widely publicized in the West, which extends to the current positioning of its burgeoning franchise industry.

You may be surprised, then, to learn that past its mysterious exterior, the Russian franchise industry isn’t just similar to

what can be found in the West; it arguably borrows many lessons and best practices from the market, too.

A business behemoth

Before we dive deep into what franchisors and entrepreneurs can expect from Russia’s business landscape, it’s important to understand what kind of country we’re dealing with in the first place.

Russia is almost double the size of the U.S., and covers a whopping 17 million square kilometers, making it the largest country in the world. Russia is so large, in fact, that its surface area makes up one-eighth of the earth’s total. Across that vast expanse are around 144.5 million people, situated in several key cities around the country. The capital, Moscow, is home to roughly 12.7 million residents, and is often regarded as one of the main franchise markets within Russia.

To ignore Russia’s other large cities would be a mistake, however, and these include St. Petersburg (with around 5.5 million inhabitants), Novosibirsk (1.66 million), and Nizhniy Novogorod (1.25 million). In total, Russia has 12 cities with over one million inhabitants, and a further 201 smaller cities that contain between 100,000 and one million people. As expected from a country so large, the on-paper opportunity for franchisors in Russia stretches as far as the eye can see – and then some. Russia’s franchise industry was first established in the early 1990s, following the collapse of the Soviet Union.

“You may be in demand and trendy in somewhere like the U.K., but because nobody knows you in Russia, it’s all about providing value”

Despite the past decade seeing considerable instability in the Russian economy, the country’s franchise industry is estimated to be worth around $7.5bn, and consists of roughly 1,450 different franchise brands; with more than 50,000 individual franchisees operating in Russia. 65 per cent of brands within the country are of Russian origin, and of the remaining 35 per cent, nearly half of that figure is comprised of U.S. organizations.

The universal appeal of the golden arches

Many of the franchises currently operating in Russia could be considered relatively young, with 45 per cent having been established in the market for less than five years.

There are of course some notable outliers of this trend; namely, the brand that arguably started it all: McDonald’s. Known as the first major success story for franchising within Russia, McDonald’s was introduced after a partnership between the Moscow city government and the brand, which saw the government take a 49 per cent stake in the Russian entity.

McDonald’s launch in January 1990 was something to behold, and saw more than 30,000 people queuing around the block from 4:30 am to get their first taste of American fast food.

Unlike other U.S. concepts that have come and gone since then, McDonald’s remains a popular investment choice in Russia and has seen exponential growth in the 30 years that it has operated.  Just  this year, in fact, the organization announced that it would open new locations in Russia’s far east in December 2020, in cities such as  Khabarovsk and Vladivostok for the first time. With these openings, McDonald’s hopes to launch its 800th site in Russia; showcasing a true success story of a foreign brand within the country.

But proven success in the U.S., and even a wider international market, doesn’t always guarantee prosperity in Russia. Square burger favorite, Wendy’s, encountered this in 2014 when it announced that it would be closing all eight of its Russian locations. This announcement came only four years after Wendy’s first entered Russia, and at the time, the brand planned to open 180 locations throughout the country.

With the announcement of these closures, a spokesperson for Wendy’s told Bloomberg that its Russian franchisee “has not expressed interest in growing Wendy’s business in Russia, nor have they shown that they have the resources to successfully operate the existing restaurants on a long-term basis.”

Gary Chaglasyan, the World Franchise Associates’ Russian representative, emphasizes the need for caution, and not letting the success stories of brands like McDonald’s cloud strategic thinking: “A brand could be huge in your country, but in Russia, nobody knows about it. You may be in demand and trendy in somewhere like the U.K., but because nobody knows you in Russia, it’s all about providing value. Brands should definitely think about promotions and marketing before entering the Russian market.”

Local success story

So what kind of approach works well in the Russian market? If Wendy’s struggled to gain a foothold half a decade ago, what could the brand have done differently today to instead prosper and develop throughout the region? The answer can be found in a local Russian pizza chain, which has used this past decade to exponentially grow; both within Russia, and in 13 countries around the world.

• General overview
• Problems of franchising development in Russia
  • Economic problem
  • Organizational and legal problems
  • Social and psychological problems
  • Educational problems
• Franchising opportunities in Russia
  • Development of franchising in the regions of the country
  • Expanding the boundaries of franchising
  • Development of existing companies in a new direction on the terms of franchising
  • Women’s participation in the franchise business
  • The discovery and isolation of new market niches for the development of franchising
  • Franchising as an incentive for innovation
• Franchising as a new way of organizing business in Russia

General overview

In Russia, franchising started in the early 90’s, primarily due to foreign companies. Straight after the collapse of the Soviet Union came such brands as” Kodak”,” Xerox”,” Baskin Robbins ” and others.
The first foreign franchise was the Baskin Robbins Corporation, which continues to actively work and develop today.

Foreign franchisors in their activities in Russia use two schemes. In the first case, the parent company is located abroad, and its special representative works in our country. According to this principle, the American company Subway Russia, which is headquartered in Nevada, sells its franchise. All decisions on granting a franchise are made by the American office, and royalties are transferred to the same checking account on a monthly basis. Russian subway franchisees also receive trade equipment and necessary materials from America.

In the second case, the foreign company sells to the Mastrer franchise of a Russian company. The owner of the Master franchise receives broad powers and responsibilities: he implements the franchise on the territory of Russia, conducts training for the staff of partner companies, controls their work and receives royalties from them. The owner of the Masrter franchise transfers a certain amount of payments to the franchisor. Such a scheme, for example, was chosen by Kodak, entrusting its network to the Russian LLC “Kodak“.

Currently, the Russian Federation occupies a leading position in the world
rating on the growth of the number of franchising companies. Many of them have become not just recognizable brands in the world, but has familiar attributes of reality: “”, “Pyaterochka“, “MegaFon“, “Pharmacy 36,6“, “FixPrice“, etc. If we talk about the structure of Russian franchising by industry, the most franchises account for trade in consumer goods and services.

It is noteworthy that franchises in Russia occupy 62% of the domestic franchise market, the average of about 45% are young companies working in this field for less than 5 years, which indicates a growing interest in this method of organizing business relations. The reason for this interest, oddly enough, was the crisis of 2014: business owners are looking for new ways to generate income. There is another reason: big players who have created their own networks over 10 to 20 years are tired of operating management, are ready to share their experience and build their own business model.

Today in Russia there are about 1450 franchise brands and more than 50,000 franchisees. Estimated market volume at $350-500 million – a big amount, but the United States, the birthplace of franchising, is still far away.

During the first four years of using the franchise business model (from 1995 to 1999), 42 franchising company appeared in Russia, that is, approximately 10 new franchises per year. By 2018 their number has increased more than 50 times.

Experts attribute the slowdown in market growth to a drop in the activity of foreign franchisors in Russia. The trend is that companies that entered the Russian market before 2015 are actively developing now, while new companies almost do not appear. Moreover, many franchisors began to make decisions about geographical expansion more carefully, they carefully choose partners and work exclusively on incoming calls.

Nevertheless, due to its availability in the context of the changing Russian economy, franchising continues to be one of the most promising business formats in Russia. The turnover of the franchise market in Russia occupies a significant share in the country’s GDP, for 2017 it amounted to more than 3.5%.

Russia is among the world leaders in terms of the pace of franchising development. In terms of the number of franchising points last year, Russia was ahead of Germany, showing a result of 74.6 thousand points.

The experience of 2008-2009 showed that the crisis only contributes to the development of franchising.
The study of ratings of popular and profitable franchises allows you to identify several trends in the franchise market:

– Increasing the importance of social networks and online communication. Traditional marketing is becoming less relevant, and consumers are increasingly using websites and social networks to interact with the company and its brand. Online communication is a tool for providing better customer service and a source of feedback.

– Growth in the number of multi-brand franchisees. Many franchisees have started buying several franchises at once, citing the fact that such actions help to improve cash flow in the long term.

– Increasing the number of franchises in the Health and Education categories. The results of sociological research show an increase in people’s attention to their well-being and achieving a high level of health and education.

– Increasing attention to customer focus. The goal of the entrepreneur is not only to create a popular product, but also a flexible solution adapted to a specific request. For example, there are business models in the market that allow a customer to create their own hamburger by adding ingredients and choosing the order in which they are served.

– Growing popularity of on-demand products and services. Consumer preferences change very quickly and are influenced by new market trends. An entrepreneur who effectively organizes his activities, analyzes the market dynamics, monitors current changes and offers clients the solutions they need.

According to the rating of Forbes, it has formed a list of the most profitable franchises for 2018.

As a rule, from the rating, one of the most expensive franchises-catering points. They have become much more in recent years, they occupy 35 -37% of franchising in Russia. This trend is clearly visible in the first group of the rating, where 5 out of 10 participants — restaurants, pizza’s, cafes. Opening a food franchise costs an entrepreneur an average of 10-15 million rubles.* And it does not matter whether it is a Russian brand like “IL Patio“, or an international one like Papa John’s. Revenue from one point-from 30 million rubles, but the payback period is about three years, and the profit is at the level of 10-12% per year.

The main franchises that are in this rating are also franchises for the provision of medical services. This is a direction that has managed to take about 3% of the market in a few years. The total number of points of the main players is about 2200, and most of them are franchised.

Another segment — retail franchises-includes clothing, furniture, FMCG and DIY stores.

Education and leisure for schoolchildren and preschoolers is another important area.

There are five such projects in the rating. And each of the groups has its own leaders. Thus, the opening of a bilingual kindergarten “Sun School” will require 7.5-10 million rubles. Among the franchises with average investments-the school of speed reading and intelligence development “IQ007“, the investment in the opening of the point is 1.4 million rubles. During the year, the company has almost doubled (to 418 points on the franchise), the average profit of one school — 11 million rubles. The payback period is six months, the profitability of the business at the level of 50%.

The profitability of children’s sports sections is even higher. The rating included two football schools for boys — “champion” and “Junior”. You can open a school with 500,000 rubles in your pocket. The franchisor promises a payback for
the same six months. The profitability of such a business is 80-90%, hence the furious dynamics of development. Their peculiarity is that they are growing within the regions, so they do not compete at the Federal level with each other.

Thus, more than 40% of world trade is carried out through franchising networks. A well-developed trading network is increasingly becoming an advantage in the competitive struggle in the market. The franchise business model has proved its effectiveness in Russia and continues to develop rapidly due to a significant degree of survival of franchise enterprises. According to forecasts of the Russian franchising Association, by 2025 in Russia will operate about 400 thousand points of sale of goods and services managed by franchisees. Today, experts count only about 40 thousand franchising points in the country.

Problems of franchising development in Russia

Recently, foreign companies have shown increasing interest in the Russian market, in terms of launching franchising enterprises in our country. At the same time, the development of franchising in Russia is not as fast as it is potentially possible, because there are a number of obstacles that cause this process to be delayed.

The main problems that hinder the development of franchising in our country can be classified as follows:

Economic problem

– Lack of economic prerequisites for development. Franchising is an economic tool. For its implementation, appropriate economic prerequisites are necessary, which in Russia have not been formed either at all or partially.
– Instability of the Russian economy. The last decade, in which the accelerated development of Russian franchising began, is characterized by a lack of stability in the economy, constant jumps in the development of the country’s economy, which leads to the same sharp fluctuations in demand for all types of goods, regular redistribution of property, which can not but hurt the franchisee.

– Lack of the majority of potential franchisees-the necessary start-up capital to enter the franchise system. Given that many of them are forced due to lack of their own funds to open their businesses in rented premises, the change of ownership has a negative impact on the work of both the franchisee and the franchise system as a whole.

– Difficulties in obtaining loans to create start-up capital. Franchising, as has been repeatedly noted, is based on the interaction of two types of independent entrepreneurs-the franchisor and the franchisee, each of which is an independent legal entity. Therefore, not only the franchisor, but also the franchisee should invest their starting capital in the development of the system.
If you consider that the franchisee must pay a one-time franchise fee (lump sum payment), the starting capital of the franchisee must be large enough.

Unfortunately, not all domestic entrepreneurs have such capital. Attempt to obtain start-up capital in the form of Bank credit also faces a number of challenges: the level of profitability of franchisees, taking into account all regular payments (royalty payments to the centralized advertising Fund and other fees), can lead to the fact that the repayment period is large enough, and given current rates of the loan, not impossible; the existing legal system further complicates lending to franchisees.

Organizational and legal problems

– Lack of legal support for franchising in Russia. The most important problem, which is recognized by most experts, is the lack of an appropriate legal framework in the field of commercial concession, the rules of which are set out in Chapter No 54 of the Civil Code of the Russian Federation. There are several main weaknesses of the document, which reflects the main principles of the commercial concession.

The possibility of one of the parties to terminate the agreement by simply notifying the counterparty six months before the termination of the contract.
The need to register a franchise agreement by the body that registered the right holder, which is the franchisor.
The preservation of the contract of commercial concession in effect in that case if one of the parties changes.

Experts note that the development and implementation of the legislative act “on franchising” will help to resolve these contradictions and outline real prospects for development. Without certain laws, the franchise will not work in full force. In addition, there is a need for strong state support for projects related to the inflow of foreign investment

Social and psychological problems

– Lack of domestic experience and fear of failure in the subjects of the franchise system-the franchisor and franchisee.
– Fear of franchisees losing their independence and their own “face” of the entrepreneur and manager.
– Lack of due respect for intellectual property.

Educational problems

A special place among the problems of franchising is occupied by education as a mechanism for resolving social and psychological problems. This problem is caused by poor training of small businesses in the field of franchising. It is important to say that this problem is already being studied and the state is opening programs to inform and familiarize potential franchisees with this business model.
These problems need to be considered and analyzed in a complex, because they are all interconnected and strongly affect each other. For example, the economic problems of franchising are caused not only by the state of the economy, but also by the influence of other problems, primarily organizational and legal.

The absence of a legal framework significantly narrows the possibility of franchising development and, first of all, significantly complicates the possibility of lending to franchisees. The development of legal support for franchising requires again solving economic problems and additional costs for improving the legal framework. Socio-psychological problems are related to both economic and legal problems. Entering the franchise system, the franchisee has a number of concerns caused by both economic and legal aspects. First of all, he is afraid of bankruptcy, which may be caused by the actions of the franchisor. But it is the legal component that should reassure the franchisee: he is the owner of his company, a legal entity, which should be confirmed by the necessary legal procedures.

Summing up the analysis of the problems of franchising, we should once again say that there is a fairly wide opportunity for the development of franchising in Russia, but it is necessary to create certain conditions for its implementation.

• First, it is necessary to create a regulatory system of acts to fully regulate franchising.
• Second, to include a franchising development program in the government’s small business support program.
• Third, create a system of tax incentives for franchisees, especially at the initial stage of development of the franchise network.

In addition, it is advisable to provide the possibility of applying a simplified accounting system to franchisees. It is also necessary to create and implement a network of training and consulting centers for franchising throughout Russia.

At the moment on the territory of Russia carry out the activity following a franchise centers:

-The Russian franchising Association;

-Russian Association for the development of small and medium-sized businesses;

-Federal Fund for support of small and medium-sized businesses;

-Moscow small business support Fund;

-Foundation for the development of science, technology and franchising.

– Franchise World Link

This shows that in our country, special attention is paid to the development of franchising.
Despite such difficulties, the franchising system is spreading steadily on the territory of Russia, and the pace of development of franchising in Russia is among the world leaders.

The growth of franchising models that work in the field of production franchising is noticeable. Legal norms regarding franchising activities are also slowly but surely brought into line with international standards.

Also, this model is the best fit for the Russian market, where competition and brand promotion play an important role. With the help of franchising, you can open obviously successful stores, restaurants, service centers, as well as many other things that are in demand not only in Russia, but also around the world. At the same time, not only a single point is developing, but the entire network as a whole, which allows you to leave only successful and competitive companies on the market

Franchising opportunities in Russia

Speaking about the prospects for the development of franchising, we can highlight the following features:

Development of franchising in the regions of the country

Although the Russian franchise market is characterized by an uneven distribution of business, as usually only after the introduction of their projects in the Moscow or St. Petersburg markets, businessmen begin to promote it in the regions. Nevertheless, the direction of development towards regional franchising has already been set. Experts recommend paying attention to the development of franchising in Nizhny Novgorod, Samara, Rostov-on-Don, Perm, Omsk, Vladivostok and other cities.

But first you need to conduct a “literacy campaign” to engage in training programs. Realizing the prospects for the development of franchising, the authorities intend to engage in active training of businessmen in the basics of this business. We intend to spend considerable sums of money for these purposes.

Expanding the boundaries of franchising

Franchising becomes a real tool for bringing the economy to the world market, but at the same time the condition that created the package offer. Franchise should mean not only permission to use the brand, but also a certain set of services that accompany the business. As an example, can serve a franchise for the production of aircraft “Bombardier”. The French sell not only service, but also airports and destinations.

Development of existing companies in a new direction on the terms of franchising

In this situation, it is not surprising that in the near future it will be possible to open branches of “Russian Post” by private companies on the terms of franchising. Innovations are provided by the draft law “on postal communication” will allow “Russian Post” automate delivery terminal networks, the franchising scheme of post offices is successfully used in European countries. The operator itself manages 10% – 20% of all branches, while the rest are open under contracts with chain stores and individual entrepreneurs.

Women’s participation in the franchise business

As you know, women are excellent leaders, and are able to maintain self-control even in the most stressful situations. Thanks to the emergence of such a business model as franchising, the number of women in the business sector has increased several times.
The appeal of franchising for women lies in its basic principles, which allow a polished entrepreneur to start his own business under the care and close supervision of an experienced partner who has a huge interest in the financial success of his precious franchisee (franchise owner).

The international Franchise Association has been conducting research and monitoring of the franchise market for more than a decade. According to statistics, over the past five years, the number of women who own a franchise has increased by 43%. Unfortunately, the main part of the growth is accounted for by foreign countries.

In Russia, the situation is somewhat different, since the process of emancipation of women is just beginning. However, positive changes are already visible to the naked eye.

For many women working in business, franchising is not only a great business model, but also an information platform that allows you to get the necessary data and support. This fact largely explains the popularity of franchising among women.

The discovery and isolation of new market niches for the development of franchising

According to a special study, the services sector will continue to specialize and identify new market niches. Services such as home renovation, interior design and implementation of design projects, lawn care, housing services, child care, parenting and education services, along with some types of business services will be the most preferred for the application of franchising. There are active processes of mergers and acquisitions, in which small networks are combined with each other, but eventually absorbed by the business giants.

Franchising as an incentive for innovation

Considering the requirements that are imposed on franchisees, we can say that they increase the personal capabilities of entrepreneurs, their professional knowledge, which in General contributes to the spread of innovation both within a particular franchise system and in it. On the other hand, the expansion of almost every major franchisor and, as a result, increased competition entail the need to develop and implement innovative business standards by local businessmen, who are forced to adapt to a new level of quality.

Many entrepreneurs, when there is competition in their region, are faced with the need to use innovative methods of work in order to further be able to develop their business projects.
In conclusion, it should be noted that, of course, there are a number of reasons that hinder the development of franchising in our country, but, despite all the identified problems, it remains the most reliable option for business organization in the market system. New trends that are emerging in the franchise market will help bring this form of business organization to a new level.

Franchising as a new way of organizing business in Russia

Currently, much attention is paid to helping small businesses to find new areas of development, as well as those who are still thinking about opening their own business. Many entrepreneurs claim that their business is not only a dream of independence from their superiors and the transition from salary to profit, but also the pleasure and pride of creating something unique. Sometimes, one idea is not enough to start a business, because, as you know, not all budding entrepreneurs, trying to start a business without any platform, were successful. In this regard, we can safely say that the choice of form for the development of your future business plays a very important role.

Today, one of the most popular forms of business organization are startups and franchises.

*Note current exchange rate on 13/01/2019 is 1USD=61,26RUB

Should you be interested to open a business in Russia we are here to serve your needs.

Vitaly Sorokin
Area Director Russian Federation
Franchise World Link
Moscow, Leninsky pr.85
vitaly.sorokin@franchiseworldlink.com
Tel: +7(926)537-72-51
Skype: rainbowtrout7
www.franchiseworldlink.com

 

I am a Japanese man, living in Madrid, Spain. This Autumn, I had an opportunity to visit Tokyo. The seasonal flowers were blooming and they were sharing their great aroma with all parts of the nation’s capital. It was great environment to walk under excellent weather. I walked about 15 km everyday and could see the city inside out. The most impressive part I witnessed is that Tokyo became a truly international city; a number of foreign visitors are walking, not only tourist but also people working in Japan. At hotels and stores, receptionists were speaking English very well to serve customers. They used to be in panic when they had to help non-Japanese speaking customers but it is a completely different story now.

In addition to the people, a lot of foreign franchise businesses had been seen in the largest city in the world. Starbucks is having wonderful business there. The stores are packed everywhere. Especially, Starbucks Reserve Roastery Tokyo was an amazing place. This upgraded version of Starbucks exists only in Seattle, New York, Milan, Shanghai and Tokyo. The Tokyo store is the biggest among 5 stores (32,000 square feet) and has 4 floors. They roast coffee bean at the site, distributing great coffee aroma in the 1st floor with the coffee bar. This floor even has a bakery carrying products could go with coffee. 2nd floor is for TEAVANA, Starbucks’ tea brand. The tea bar was very sophisticated. The 3rd floor has a bar so that people can enjoy cocktails! A coffee bean packing machine and patio were at the 4th floor. I had their special filtered coffee and salami sandwiches with focaccia. The sandwiches were one of the best I ever had! Even for a person living in South Europe! No wonder that Starbucks boast over 1,400 stores in Japan. Starbucks used to have a partner in Japan. However, Starbucks HQ purchased their business in 2014 because their business was more than excellent. At that time, the sales were approximately $1,200 million and had approximately 1,000 stores. Other than the American coffee chain, I saw a lot of Taiwanese bubble tea stores such as Goncha, gourmet hamburger restaurants such as Shake Shack and European bakeries such as Paul. Clearly the foreign brands are establishing great names in Japan.

On the other hand, Japanese cultures are booming outside Japan. Especially the foods are being a standard chaice. Ippudo, a ramen restaurant franchise, is creating ramen boom in the world, opening the stores in all over Asia, the US and Europe. Coco Ichibanya is spreading Japanese style curry in the world and they will open even in India shortly. In the world of sweets, Beard Papa’s cream puff stores boast more than 200 stores outside Japan and Bake, a cheese tart store, is also opening the stores in many countries. It is not rare anymore that Japanese stores are having long queues. An interesting point is cream puff and tart are not originally from Japan. They enhanced products with their unique touches, as they did for electronics and cars. Other than foods, in the world of fast fashion, Uniqlo has about 1,400 stores outside Japan. In education, Kumon has more than 4 million students in 55 countries in addition to 1.6 million students in Japan. Needless to mention animations and games.

Japanese economy is 3rd largest in the world and the population is over 126 million. Tokyo, 13 million+ population, is the biggest city in the world. Franchise businesses are very active in Japan; 1,300+ franchise businesses have 260,000+ stores. Japanese service level higher than any other countries. In terms of services, they would improve the franchise systems. If you visit McDonald’s or Starbucks in Japan, you would know what I mean here. You would learn a different point of view through having Japanese franchise business in your country. Expecting Tokyo Olympics in 2020, Japan is international more than ever. It is time to have your brand in Japan and have a Japanese brand in your country.

Interested? Please contact Akira Okura at akira.okura@franchiseworldlink.com

In order to give more value to some of FWL customers, after a FWL pilot in the Philippines, we are pleased to announce our new partnership with BQB, who is a Customer (Mystery Shopping) and Employee Experience Expert.

When you want to grow a Global Franchise network, Customer and Employee experience is really key to have the same standards in all the Master Franchise countries.

BQB is on a mission to inspire franchisors to thrive and spiral up their profit by bringing more care into their businesses, making game changing decisions in their culture, enhancing their environments, increasing their employees’ engagement and loyal customers, through a more focused CX & EX Culture.

Listed Number 5 in the Top 30 Global Customer Service Gurus, Claire Boscq-Scott from BQB is an environment, people & customer relationships, Speaker, Adviser & trainer; empowering franchisors to make the game-changing decisions assessing, developing, implementing and measure EX & CX strategies through her Caring Service Culture programs.

Claire, is the author of 2 books, Thrive with the Hive and Thriving by Caring. We are all very excited to be working with Claire and offering her services to our International Franchisors, this is very much in line with our mission to always improve our service delivery and those of our Franchisors.

Franchise World Link, with 17 offices in the World and present in more than 40 countries, with a strong focus in Africa and Asia, since 2014, is specialized in helping investors to find international Master Franchise brands.

IESE Business School Professor and Franchise Worldlink Philippines guest on the Economic Briefing of La Camara

La Cámara Oficial de Comercio de España en Filipinas (Spanish Chamber of Commerce in the Philippines) will have as guest speakers IESE Business School Professor Mike Rosenberg and the Franchise Worldlink Philippines team this coming 6th of September 2019 in Makati City, Metro Manila, Philippines. The session will be in the residence of the Spanish Ambassador to the Philippines.

Professor Rosenberg will present and provide a strategic framework that can help business executives address the challenges of globalization in this evolving geopolitical landscape. He will discuss current geopolitical issues that may cause success or failure in different markets, explore strategies for dealing with global and local complexity, and introduce innovative ideas on recruitment and organization.

Mike Rosenberg is an Associate Professor in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.

Professor Rosenberg lectures in IESE’s MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics
under the title Doing Business on the Earth. Professor Rosenberg is a member of the Steering Committee of Franchise World Link.

The Sep 6 session will be exclusively for the members of La Camara. La Camara is celebrating its120th anniversary in the Philippines. Since its establishment, the objective of the Chamber is to increase business opportunities among its members and perpetuate the commercial and economic ties that have existed for centuries between Spain and the Philippines.

Franchise Worldlink Philippines is a member of the Spanish Chamber of Commerce in the Philippines, connecting International franchised brands from Spain to Filipino investors. Franchise Worldlink has 17 country offices spanning 50 countries in Europe, Asia, Africa, Middle East and the Americas.

Aside from the event with La Camara, Professor Rosenberg will also facilitate a case presentation for prospective IESE students and will hold a learning session of IESE Alumni on September 7, 2019. Aimee Flordeliza and Cesca de Leon are alumni of IESE Business School.

IESE Business School is the business school of the University of Navarra in Spain, with its main campus in Barcelona. IESE is currently celebrating its 60th year. IESE also has campuses in Madrid, New York City, Munich and Sao Paulo. The school offers both degree and executive education programs for individuals in different career stages coming from all over the globe.