Franchise World Link Colombia will be present at FranquiShop, the franchise fair of Spanish origin, with a previous appointment format, will land in Colombia for the first time on April 23, 2020, after its success in 2019 in Guatemala and Panama.

With a past experience of 50 editions held in Spain, this fair is presented as a useful means for franchisors to make their brand known to suitable Master Franchisees (buyers of Master franchises) in Colombia.

Candidates / Investors interested in a master franchise, can schedule an appointment of 30 minutes, resulting in scheduling approximately 16 appointments on average by brand with potential investors.

However, the way in which potential master franchisees can obtain information about a franchise is not only through scheduled appointments, since they can pre-book and enter the venue where the fair is held at no cost and meet the exhibiting franchisors.

According to Adriana Rivera, Country Manager for Franchise World Link in Colombia, most people interested in buying a master franchise or a multifranchise in Colombia, try to attend the franchise events or investment events that take place in Colombia and that are usually in the cities of Bogotá, Medellín and Cali.

FRANCHISE WORLD LINK Colombia will be present at the Fair presenting to investors a variety of international master Franchise options through Franchise World Link network, that are wishing to enter Colombia.

This is the case for example, of the iconic Belgian chocolate brand Quetzal “Chocolate Bar”, or the case of the UK food chain German Doner Kebab “GDK” that has more than 250 franchisees in various countries of the world.

750 USD dollars is the value of the investment that will be charged for the companies / brands that attend the fair, while for those interested in buying a master franchise or seeing the available franchise offers, the entry to the fair is free of charge.

For more information, please contact:

Adriana Rivera
Country Manager Colombia
Franchise World Link
Carrera 68C # 96-68.
Bogotá, Colombia.
Tel: + 57 3102722993
Tel: + 34 619 673 153
Skype: adriana_rivera

The internationalization of franchising companies is really booming. We are witnessing a new revolution driven mainly by globalization and new technologies. More and more franchisors are studying the different options in order to develop the business through International Master Franchise Licences. Franchise world link’s mission is to help these franchisers precisely. Olivier Guerrero, CEO of the company, agrees to deliver the 3 keys steps before going international.

©Franchise World Link, all rights reserved, May 2019.

Strong willingness to develop your business as an international master franchise.

Don’t start anywhere, no matter how!

In fact, the adaptation of a franchise concept in another part of the world is not really easy. After the indispensable market research or a market analysis alongside with a country visit, and once the countries are targeted, the company must agree on an international development strategy. Some franchisors will simply seize a few opportunities in various foreign countries. And this is fine for the beginning and for the short term; it is what we call internally “Managing Opportunities” many Franchisors at the beginning have been growing internationally that way in the past decades.

But, in truth, an international expansion plan is a necessary strategy for the success of the project! Franchise World Link’s finding is overwhelming: many franchisors are trying to establish themselves everywhere without any prior strategic thinking… Going everywhere and too fast, can create a multitude of problems of internal management at the franchisor headquarters: this type of approach can, in no way be a strategy for the long term.

The International development of your franchise: 2 schools.

The setting up of an international franchise network should be organized step by step. A real strategic pan and reflection on the quality of the partners you identify or that will be presented to you at an early stage is necessary. If you are already a regional franchisor and you are already located in some neighboring countries, then it will be easier to define the next region / continent you want to target.

It is noted that 2 schools of thought in international franchise development coexist:

The first school favours expansion in geographically and culturally closes countries.

The second view is that speaking the same language is the decisive criteria for the choice of countries. French companies entering French Speaking Africa or Spanish companies entering Latin America is a common example.

First of all, it is essential to analyze whether your business concept is free of duty. You need to identify in which country you could quickly be successful and what adaptations would be necessary to attract master franchisees from that country. For the company, the imperative need to rethink its strategy is a major challenge. This strategy must also be shared with shareholders and be non-restrictive. It also requires to be entrusted exclusively to the Director of international expansion or to its CEO. Ideally, at startup a small, culturally open team with international experience is needed. You must also plan a development budget and prepare a coherent “master” financial model.

Having a good Franchise legal adviser

 Having a good legal adviser is very important. In your home country, your legal department must be familiar with foreign countries. In the targeted country, you need a good specialist to check the master franchise contract. Each country is very different and the master franchise contract needs to be examined at the local level, in accordance with local laws and regulations. Then, the pilot test process, as well as pre-contractual information documents may vary from one country to another. In order for the chosen investor to operate, some countries require government authorization to be recognized as master franchisee. In addition, a pilot will be required before the master is allowed to market unit franchises. In some countries the Disclosure Document is required (Mainly USA and Europe) in some other countries it is not necessary (Africa and some Asian Countries), as the franchise laws are not applying and all contracts relies on commercial laws.

Nevertheless having a good Franchise lawyer is important, but is not everything. As a Franchisor you should be able to guide the franchise lawyer in what you want to achieve abroad in line with your strategy.

Too many franchisors that have been successful in their home countries tend to consider the world as a Global market. There are many various options that could be adapted, such as considering Licensing agreements in some countries or other hybrid systems that could adapt to the new country or the new continent.

Financial Modeling, accounting, reporting and controlling.

Reporting and controlling is essential.

The Financial model should be carefully prepared and monitor in line with the Legal targets reflected in the Master Franchise Agreement. (MFA).

The financial model should include all incomes such as Entry Fees, Royalties, and Marketing Fees.

Accounting would be done by the Master Franchisee and reviewed by an extralegal Auditor; this should be clearly specified in the MFA.

In fact the reporting and the control methodology should be clearly mentioned in the MFA, including targets in terms of sales and Key Performance Indicators.

The franchisor headquarters should have a dedicated manager following and monitoring carefully, each country or each area, with regular contacts and regular visits on the field.


Throughout the duration of any Franchise Agreement, the Master Franchisee should allow the Franchisor to electronically control sales and/or, to enter the premises used by the Master Franchisee during the trading hours, to carry out any inspections or audits of the Master Franchise as the Franchisor reasonably requires.

The Master Franchisee could conduct inspections of all the sub-franchisees in the Territory, and of its operations, in accordance with the standards from time to time established by the Franchisor in the MFA. The Master Franchisee shall provide all reports to the Franchisor with respect to the findings of such inspections, in such form and at such times as Franchisor shall require.

Another way to control the Master or the Unit Franchisees in through an integrated CRM and a cash control IT software tool (There are many available in the market), where the franchisor could have access to all the daily data.

Increase the value of the franchisor.

As for the financial aspect, an international expansion has its own costs, but will positively affect the valuation of the franchisor’s comapny. Being part of an international franchise network will greatly stimulate people internally and franchisees globally.

Olivier Guerrero – CEO franchise world link.

Colombia is the second exporter of flower species, the third largest coffee producer in the world, the first in Latin American coal reserves and in the first in production of emeralds in the world, and now, that peace has arrived in this country, the quality of life is improving, entrepreneurship is being encouraged, small and medium enterprises are projected to grow in small cities, and the country has already begun to grow in industrial, social and cultural terms, demonstrating that there is a little left of the image of war that it has had.

Colombia in economic terms

In 2016 during the peace process, according to figures from “La Revista Dinero” in its digital version, the construction sector grew 4.1% and obtained more than 1 trillion Colombian pesos (330 Billion USD) in profits and the manufacturing industry and financial institutions registered profits of just over 2 billion Colombian pesos (660 Million USD), and according to data released by the Banco de la República, FDI in the country grew 15.8% over the previous year, transport, agriculture and manufacturing surpassed the investment in 32%, also it is interesting the 122% increase in the electricity sector and 46.5% in communal services, and that Bogota, the Colombian capital, was positioned as the third city in Latin America that more generated direct jobs (approximately 5,000); confirming that Colombia is one of the most economically stable countries in Latin America.

Today, estimates predict that foreign investment will triple annually and reach USD 36 billion, compared to the USD 12 billion that come today. According to a DNP (National Planning Department) study, per capita income for Colombians would double in a decade from USD $ 6800 to USD $ 12,000, and economic growth of 1.1% and 1.9% annually, which means that in the coming years there will be a rebound in the sectors of construction, agriculture, tourism and industrial.

Figures released by the Banco de la República show that FDI in January of 2017 grew more than nine times compared to the same month in 2016, and between January 1 and August of 2017 FDI increased by 13, 5% compared to the balance a year ago, when it totaled 2,928 million dollars; foreign trade compared to the same quarter of 2016, in 2017 rose by 3.7%.

Status of franchises in Colombia

In the country, there are currently 443 franchises of both national and foreign origin, 47 in the beauty sector, 67 in specialist trade, 27 in training centers, 158 in food/ gastronomy (catering), 74 in fashion and 70 in the service sector.

There are 196 franchises of foreign origin that are currently established in Colombia, whose main country of origin is the United States, followed by Argentina, Brazil, Spain, Mexico, among others, in health and beauty, fashion, food/gastronomy and catering.

The franchise industry in Colombia has been booming for a couple of years, and this is mainly due to the fact that there have been various franchise projects promoted by public and private entities that have made this model known to the colombian population, in fact, the model of microfranchise for Colombia was developed thanks to an IDB project, where some colombian consulting firms developed the operational and process standardization part of that model, and it was established that microfranchises in this country would differentiate from the conventional franchises in the fact that they would not exceed an investment amount of more than 75 million pesos equivalent to USD 25,000 approximately. This amount is ideal for small and medium sizes investors. This might be an international or domestic franchise, but in other formats such as corners or small modules or mobile format unit franchises, requiring less investment.

To encourage the development of franchises in general, Franchise World Link would promote knowledge about franchising. Franchise World Link would help entrepreneurs who are interested in investing in Master franchises, Regional or Multi-Unit Franchises, and eventually creating alliances with different public and private entities.

Some cases of success of Colombian franchises
Created in 1982, is the leading messaging company in the country, with a presence in Ecuador, Peru, Spain, to name a few countries. Began to franchise in 1991, in this moment has more than 3,000 premises, having achieved great positioning in the country.

Created in 1987, the business idea is the design and commercialization of briefcases, accessories and clothing mainly for young people. It is one of the most successful franchises in the country, with presence in more than 40 countries, and 600 physical stores mainly in Latin America, 272 of which are located in Colombia, one of its largest projects in entering to the United States. As a franchise, it offers assistance in the area of marketing, profitability and the security of investing in a solid and recognized brand.

Sandwich Cubano
Created in 1978 by a Cuban settle in Cali, Colombia, was born as a small establishment selling sandwiches, in 1994 they opened more premises in that city, and for 1998 they granted their first franchise in Barranquilla, today they expanded their catalog of foods and also offer fast foods, salads, desserts, among others. at the moment it has 217 commercial establishments, only 9 are own and the other are franchises, also has presence in Panama and Miami.

Juan Valdez
Originated in 1950, and dedicated to the marketing of food and coffee products, it became a franchise in 2002. Currently, it has 300 stores worldwide, most located in Colombia, and in the country opens approximately 2 stores a month. Its franchises are part of the International Franchise Association (IFA), this association accredits experts in the franchise industry and endorses the services presented by the institutions belonging to that association. At the end of the first half of 2017, it invoiced more than 140,000 million pesos in Colombia.

Some cases of success of foreign franchises that have grown in Colombia
Franchise of Costa Rican origin, produces and sells fruit juices and vegetables in Colombia. Their key success factors are the original catalog of drinks they offer, the natural and nutritious concept, the location of their sales points and the quality of the products they work with. Arrived in Colombia in late 2012 and early 2013, invoiced 100,000 million Colombian pesos in 2016, and exceeds 500 points nationwide.

This franchise of American origin born in 1965, with a presence in 110 countries, offers sandwiches, cookies, drinks, breakfasts, among others, in some countries by cultural and religious impositions it changes its menu. In Colombia it landed in 1997; currently has 300 franchises in the national territory, and is present in 36 cities.

The franchise of Spanish origin, born in 2011 and offers non-invasive aesthetic services such as laser hair removal, facial cleansing, body treatment, among others, in Colombia arrived between 2012 and 2013, and in less than a year of operation had 40 establishments, currently has more than 70 premises, and its success in the country is due to the low prices of its treatments, and the training and constant advice to its franchisees.

The future of the franchise in Colombia
For the next few years the arrival of various foreign franchises from all continents and the expansion of local franchises to other territories of the country previously unoccupied. One of the most anticipated franchises in Colombia this year was H & M, that arrived in the country in May of 2017, and expects to open more than 400 stores.

Other franchises that will arrive soon in the country, and that are partners of Franchise World Link, such as B.GOOD, of american origin, with its concept of organic and healthy fast food sees in Colombia the first destination country to enter the Latin market.

Colombia is certainly an ideal destination for all types of franchises, this type of business model came before the 90’s to stay, and to further boost the Colombian economy.

Franchise World Link can help you to find, own and develop a successful Master Franchise in your country.

Learn more:

Various Master Franchise investment opportunities are available worldwide

Franchise World link – an international master franchise broker – organized a TAB Discovery day in Barcelona last Wednesday. Franchise World link is a global company in the franchise industry which helps franchisor to expand their business in various countries across Europe, Asia and Africa.

TAB – The Alternative Board – is one of multiple opportunities we have in our portfolio. TAB started in the USA more than 25 years ago, providing very affordable advisory board and executive coaching services for owners of privately owned businesses and is now looking to develop its business model across Europe and Africa.

The potential Master Franchisee would need to have corporate experience in management, consultancy or business development, as well as some expertise and ability to develop a TAB franchise network in Spain. In exchange, TAB provides outstanding ROI, consistent revenue stream, marketing, sales and training support, exclusivity and great work/life balance. If you have been working in a corporate environment and now looking for more flexible options, TAB is a very interesting emerging opportunity, and brings a lot of value to its clients, with promising growth projections.

If you are interested in investing in Master Franchise opportunity for TAB in Spain, please contact us at or call: 0034 93 547 82 24 and we will send you more information and arrange a follow-up meeting.

Franchise World Link is an international franchise broker focusing on helping franchise businesses to expand abroad.

The first convention for the Franchise World Link country managers was held on 27 and 28 May 2015 in Paris. Local representatives from Vietnam, Chile (South America), Kenya, Spain, Singapore, Philippines, Israel, and the Netherlands turned out for the event. Other country managers from South Africa, Australia, the United States and Morocco were attending by videoconferencing.

The convention was organized over 2 days:

On the first working day, each participant presented the activities of his own country (GDP, economic growth, franchising, Master Franchise projects in progress …). Then, the participants worked on key strategic elements to be included in a Master Franchise agreement with a particular focus on regulatory constraints applying to distribution laws in different countries. The first day ended with a benchmark of best practices from each country manager.

The next day, each representative of these countries had an appointment with selected upstream investors. These potential future master franchisees came from all over France to explain their investment projects in order to acquire the right to the French Master Franchise.

The various directors of international development for ten French franchisors also had the opportunity to meet with Franchise World Link country managers to discuss opportunities for exporting their brands to their respective countries. The feedback from our franchise professionals and the support offered to the countries of destination assured interest in international development.

“This two-day convention allowed each country manager from Franchise World Link to exchange in a more user-friendly way than via weekly video conferences. It also brought a lot to everyone in terms of sharing methodology and knowledge of the potential of franchise systems growth on every continent “specifies Olivier Guerrero, CEO of World Franchise Link.

Franchise World Link operates in 10 countries worldwide. These country managers all have experience in the world of franchising and licensing systems in their respective countries. Franchise World Link is a technology platform that connects all players in the world of franchising in fast-growing countries worldwide: individuals (individual franchisees?), creators and entrepreneurs, startups, franchisors, master franchisors and investors.

Franchise World Link will help you franchise your business abroad and develop your international expansion strategy. FWL is built around a business flow offering various opportunities in franchising, licensing and joint venture.

In France, World Franchise Link is represented by two very experienced professionals and franchise experts:

Thierry Bismuth, in charge of relations with the candidates (selected French investors wishing to acquire the Master Franchise for foreign brands in France).

David Borgel, in charge of relations with French retail Franchisors wishing to go international (analysis of economic feasibility, legal aspects, customs and logistics for export projects).

PR contact France : / +33 6 11 19 18 44

PR contact International :

Franchise World Link – the innovative company aiming to connect players in the franchise industry worldwide and focusing on developing regions such as Africa, Asia, and North America – is pleased to announce the launch of their new country – Kenya.

Marie Vandenabeele, who has recently been appointed as Kenya’s country manager for Franchise World Link organisation, is sharing her views on international franchise opportunities in Kenya: “Kenya’s innovative franchise opportunities will improve its lifestyle. In the last 3 years we have seen several master franchise opening in Kenya, mainly in the food industry: Naked Pizza, Subway, KFC, Domino’s Pizza, and Ocean Basket, just to name a few. Other sectors with the biggest opportunities are clothing, baby clothing and accessories, furniture and decoration, beauty and cosmetics. Kenya’s affordability, quality and fast growing middle range brands increased the interest for the master franchise concept in Kenya. Owning the master franchise contract for the country simply means the ownership of the brand, the business concept and the operations in that particular country. Franchise World Link is also helping Kenyan concepts to export themselves to other countries”.

Marie, who has now been living in Kenya for almost 4 years and in the East African Region for the last 10 years, is experienced in financial operations, business development, and setting up international companies in East Africa.

With its 45M inhabitants and a continuously growing middle class, Kenya is developing very fast. The annual GDP growth rate is 5,5% and Kenya is now considered as an emerging market by the franchising industry.

If you own a business and are looking to expand to Kenya or if you are an investor looking to buy the master franchise ownership for a particular brand in Kenya, please contact Marie Vandenabeele who will be happy to introduce you to the right people in the country and to develop a business plan for your expansion into Kenya: