Sedar International, the marketing and franchising arm of Sedar Global, has entered into an exclusive agreement with Franchise World Link on June 2017 for expansion in South Africa, Mauritus and Tanzania. The kick of ceremony is scheduled on August 27th and 28th in the UAE when top management of Sedar International will meet Franchise World Link team including CEO, director of Middle East and country managers of South Africa and Morocco.
Sedar established in 1872, Sedar builds a world-class franchise concept with a unique retail experience to transform the world of retail window fashion in the eyes and hearts of consumers. Sedar successfully introduced countless designs and product concepts to the industry by having 20 showrooms across the GCC region including U.A.E, K.S.A, Bahrain, Oman and recently Egypt, Kurdistan – Iraq and Kuwait.
Sedar International providing the franchisee with non-stop support systems as Operational Support, Site Selection, Marketing Support, Procurement, Accounting, Ongoing Research and Development, Overall Program Oversight, and Global Benefits.
Shereef Abdelmalek, the International Franchise Manager of SEDAR, says that “ Sedar has developed a highly focused franchise system available in two models which is leading the global décor trends and setting the benchmark for an immersive retail experience.“ He further adds “ The agreement with Franchise World link reflects our strategy to accelerate our exposure in emerging markets and we are eager to explore the expansion opportunities in South Africa, Mauritus and Tanzania “
Being the most innovative and unique designer and supplier of curtain and wallpapers in Middle East, SEDAR has a huge potential in emerging African countries where tourism is booming. “ says the Middle East Director of Franchise World Link, Amir Hossein Roshanzamir. He further adds “ SEDAR has an amazing ERP Oracle based system which integrates several business units from design and production up to delivery and installation and this provides a unique experience from the time customers enter showroom till the order is concluded.
About Franchise World Link
Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We liaise investors and entrepreneurs with franchisors worldwide and help investors to access the successful business and well known brands.
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