Franchise World Link – An international franchise broker, with a strong focus on developing franchise businesses in Europe, Africa and Asia is announcing the reopening of InXpress in France.
inXpress press release. Launching in France

 

Franchise World Link has been helping InXpress to recruit a New Country Manager for France. In 2018, new franchise units will open in key cities in France and in the future, InXpress plans to cover the full territory.

Olivier Guerrero, CEO, Franchise World Link commented “France is a key hub in Europe for logistics services and franchising is growing quickly in the country. This is why we have been working with InXpress to help them finding them a good Country Manager for France”.

About Franchise World Link

Operating in with 16 offices in the world, covering more than 45 countries; Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Europe, Africa and Asia, where a large potential for franchise business opportunities is taking place today. We recruit top staff; we liaise investors and entrepreneurs with franchisors worldwide and help investors to access the large brands. We help with mergers and acquisitions in the franchise industry

www.franchiseworldlink.com

About InXpress

InXpress is a global network of over 300 franchisees that offer SMEs express, freight and mail services through world-class carriers that our customers know and trust.

The InXpress franchise opportunity gives individuals with business or management experience the platform to develop their existing skills to build a scalable and flexible business with high earning potential.

InXpress is the largest franchise based international transportation services provider in the world. Founded in 1999 and with annual system revenues in excess of $145 million USD in 2017, the company has a long history in managing successful businesses around the world. This is combined with the facilities and know-how to train and support franchisees in running a sales and business management franchise.

Now located in 14 countries, the multi award-winning business has its global headquarters in Manchester, UK.

www.inxpress.com

Colombia is the second exporter of flower species, the third largest coffee producer in the world, the first in Latin American coal reserves and in the first in production of emeralds in the world, and now, that peace has arrived in this country, the quality of life is improving, entrepreneurship is being encouraged, small and medium enterprises are projected to grow in small cities, and the country has already begun to grow in industrial, social and cultural terms, demonstrating that there is a little left of the image of war that it has had.

Colombia in economic terms

In 2016 during the peace process, according to figures from “La Revista Dinero” in its digital version, the construction sector grew 4.1% and obtained more than 1 trillion Colombian pesos (330 Billion USD) in profits and the manufacturing industry and financial institutions registered profits of just over 2 billion Colombian pesos (660 Million USD), and according to data released by the Banco de la República, FDI in the country grew 15.8% over the previous year, transport, agriculture and manufacturing surpassed the investment in 32%, also it is interesting the 122% increase in the electricity sector and 46.5% in communal services, and that Bogota, the Colombian capital, was positioned as the third city in Latin America that more generated direct jobs (approximately 5,000); confirming that Colombia is one of the most economically stable countries in Latin America.

Today, estimates predict that foreign investment will triple annually and reach USD 36 billion, compared to the USD 12 billion that come today. According to a DNP (National Planning Department) study, per capita income for Colombians would double in a decade from USD $ 6800 to USD $ 12,000, and economic growth of 1.1% and 1.9% annually, which means that in the coming years there will be a rebound in the sectors of construction, agriculture, tourism and industrial.

Figures released by the Banco de la República show that FDI in January of 2017 grew more than nine times compared to the same month in 2016, and between January 1 and August of 2017 FDI increased by 13, 5% compared to the balance a year ago, when it totaled 2,928 million dollars; foreign trade compared to the same quarter of 2016, in 2017 rose by 3.7%.

Status of franchises in Colombia

In the country, there are currently 443 franchises of both national and foreign origin, 47 in the beauty sector, 67 in specialist trade, 27 in training centers, 158 in food/ gastronomy (catering), 74 in fashion and 70 in the service sector.

There are 196 franchises of foreign origin that are currently established in Colombia, whose main country of origin is the United States, followed by Argentina, Brazil, Spain, Mexico, among others, in health and beauty, fashion, food/gastronomy and catering.

The franchise industry in Colombia has been booming for a couple of years, and this is mainly due to the fact that there have been various franchise projects promoted by public and private entities that have made this model known to the colombian population, in fact, the model of microfranchise for Colombia was developed thanks to an IDB project, where some colombian consulting firms developed the operational and process standardization part of that model, and it was established that microfranchises in this country would differentiate from the conventional franchises in the fact that they would not exceed an investment amount of more than 75 million pesos equivalent to USD 25,000 approximately. This amount is ideal for small and medium sizes investors. This might be an international or domestic franchise, but in other formats such as corners or small modules or mobile format unit franchises, requiring less investment.

To encourage the development of franchises in general, Franchise World Link would promote knowledge about franchising. Franchise World Link would help entrepreneurs who are interested in investing in Master franchises, Regional or Multi-Unit Franchises, and eventually creating alliances with different public and private entities.

Some cases of success of Colombian franchises
Servientrega
Created in 1982, is the leading messaging company in the country, with a presence in Ecuador, Peru, Spain, to name a few countries. Began to franchise in 1991, in this moment has more than 3,000 premises, having achieved great positioning in the country.

Totto
Created in 1987, the business idea is the design and commercialization of briefcases, accessories and clothing mainly for young people. It is one of the most successful franchises in the country, with presence in more than 40 countries, and 600 physical stores mainly in Latin America, 272 of which are located in Colombia, one of its largest projects in entering to the United States. As a franchise, it offers assistance in the area of marketing, profitability and the security of investing in a solid and recognized brand.

Sandwich Cubano
Created in 1978 by a Cuban settle in Cali, Colombia, was born as a small establishment selling sandwiches, in 1994 they opened more premises in that city, and for 1998 they granted their first franchise in Barranquilla, today they expanded their catalog of foods and also offer fast foods, salads, desserts, among others. at the moment it has 217 commercial establishments, only 9 are own and the other are franchises, also has presence in Panama and Miami.

Juan Valdez
Originated in 1950, and dedicated to the marketing of food and coffee products, it became a franchise in 2002. Currently, it has 300 stores worldwide, most located in Colombia, and in the country opens approximately 2 stores a month. Its franchises are part of the International Franchise Association (IFA), this association accredits experts in the franchise industry and endorses the services presented by the institutions belonging to that association. At the end of the first half of 2017, it invoiced more than 140,000 million pesos in Colombia.

Some cases of success of foreign franchises that have grown in Colombia
Cosechas
Franchise of Costa Rican origin, produces and sells fruit juices and vegetables in Colombia. Their key success factors are the original catalog of drinks they offer, the natural and nutritious concept, the location of their sales points and the quality of the products they work with. Arrived in Colombia in late 2012 and early 2013, invoiced 100,000 million Colombian pesos in 2016, and exceeds 500 points nationwide.

Subway
This franchise of American origin born in 1965, with a presence in 110 countries, offers sandwiches, cookies, drinks, breakfasts, among others, in some countries by cultural and religious impositions it changes its menu. In Colombia it landed in 1997; currently has 300 franchises in the national territory, and is present in 36 cities.

BodyBrite
The franchise of Spanish origin, born in 2011 and offers non-invasive aesthetic services such as laser hair removal, facial cleansing, body treatment, among others, in Colombia arrived between 2012 and 2013, and in less than a year of operation had 40 establishments, currently has more than 70 premises, and its success in the country is due to the low prices of its treatments, and the training and constant advice to its franchisees.

The future of the franchise in Colombia
For the next few years the arrival of various foreign franchises from all continents and the expansion of local franchises to other territories of the country previously unoccupied. One of the most anticipated franchises in Colombia this year was H & M, that arrived in the country in May of 2017, and expects to open more than 400 stores.

Other franchises that will arrive soon in the country, and that are partners of Franchise World Link, such as B.GOOD, of american origin, with its concept of organic and healthy fast food sees in Colombia the first destination country to enter the Latin market.

Colombia is certainly an ideal destination for all types of franchises, this type of business model came before the 90’s to stay, and to further boost the Colombian economy.

Info.colombia@franchiseworldlink.com

The new Regional Master will help TAB “The Alternative Board” to penetrate France

Franchise World Link – An international master franchise consulting firm, with a strong focus on developing franchise businesses in Europe, Africa and Asia is announcing the opening of TAB first Regional Master Franchise in France.

The TAB Regional Master will operate first in the Paris Area and will be opening some first units in Perpignan.
Olivier Guerrero, CEO, Franchise World Link commented: “As we enter a new era for Franchise, France is a strategic hub for Franchising in Europe. This is why we have been working with TAB to find them a good strategic partner. This new opening in France opens the door to other Regional Master in France and other continental European Countries”.

About Franchise World Link

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We connect investors and entrepreneurs with franchisors worldwide and help investors to access the main brands.

www.franchiseworldlink.com

About TAB – The Alternative Board

TAB, which presently operates in 17 countries, is the world’s largest franchise system providing peer advisory boards and business coaching for business owners. Since 1990, TAB has helped more than 20,000 business owners worldwide grow their businesses with practical, real-world solutions. TAB members get advice, perspective and support as they work in facilitated group meetings with their TAB peers and when they receive executive coaching from their TAB certified facilitator-coach. TAB members pay monthly dues for these services. With the TAB system, TAB members run their businesses more strategically; this leads to greater profits and a greater sense of satisfaction. This 2-minute animated video, in French, shows what TAB does and how the TAB system benefits TAB members: https://www.youtube.com/watch?v=LLW-o_BtPs8
www.thealternativeboard.com

About Marc Perie and Philippe Thierry: TAB Regional Master France

Marc is 49 years old, and has a total of 20 years experience in sales and business development.
In 2007 he launched the French subsidiaries of the international Planon Group (100M€ turnover) , in 6 years he increased the business to7M€ turnover in France with 40 staff. Then he joined IBM to develop Internet of Things, in business and digital transition, focusing mainly on Real Estate and healthcare.

Philippe is 62 years old he started his career 35 years ago as Key account manager for Rank Xerox in the Healthcare industry. Based on this first experience, he had various commercial positions such as commercial director.
Since 2003, he is a consultant and he has been managing his own business to support the development of SMEs and Commercial Trainings. He is also a partner of CEGOS delivering trainings for sales, negotiation, management and personal development.

The new Country Master will help DONUT KING to penetrate the North of Europe

Franchise World Link – An international master franchise consulting firm, with a strong focus on developing franchise businesses in Europe, Africa and Asia is announcing the opening of Donut King, the brand’s first Master Franchise in Sweden.

Donut King Örebro is located at Kungsgatan 23, 702 11 Örebro, Sweden. A second Donut

King store is slated to open later this year in Falun, at Holmgatan 20, 791 71 Falun, Bergströms Galleria, Sweden.

Olivier Guerrero, CEO, of Franchise World Link commented: “As we enter a new era for Franchise, Sweden is a strategic hub for Franchising in Europe. This is why we have been working with Donut King to find them a good strategic partner. This new opening in Sweden opens the door to other Country Master in Sweden and other in continental European Countries”.

About Franchise World Link

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We connect investors and entrepreneurs with franchisors worldwide and help investors to access the main brands.

www.franchiseworldlink.com

About DONUT KING – Retail Food Group 

Retail Food Group is banking on the Swedish “fika” concept of relaxing with coffee and a sweet treat to endear the Scandinavian country to Donut King, which will open its first store there withinweeks.

The first of a 30-store rollout in the next five years, the maiden store in Örebro will serve its first doughnuts before Christmas, with new Swedish flavours like cardamom, blueberry and lingonberry to join the favourites already served in Australia.

The Gold Coast company’s first Swedish franchise partner, Jasmine Saeedi, said she was confident the brand would succeed in her community.

“Anyone who is familiar with the Swedish climate will appreciate how comforting warm cinnamon doughnuts and a cup of quality coffee will be,” Ms Saeedi, who runs her own social service business, said.

“The knowledge I’ve already accumulated through running my own business is transferable and I look forward to using my past experiences to be at the forefront of Donut King’s European expansion,” she said.

Last year alone, Australian franchises served more than 20 million customers and sold 17,208,512 cinnamon donuts.

www.rfg.com.au

Franchise World Link can help you to find, own and develop a successful Master Franchise in your country.

Learn more:

Various Master Franchise investment opportunities are available worldwide

Sedar International, the marketing and franchising arm of Sedar Global, has entered into an exclusive agreement with Franchise World Link on June 2017 for expansion in South Africa, Mauritus and Tanzania. The kick of ceremony is scheduled on August 27th and 28th in the UAE when top management of Sedar International will meet Franchise World Link team including CEO, director of Middle East and country managers of South Africa and Morocco.
Sedar established in 1872, Sedar builds a world-class franchise concept with a unique retail experience to transform the world of retail window fashion in the eyes and hearts of consumers. Sedar successfully introduced countless designs and product concepts to the industry by having 20 showrooms across the GCC region including U.A.E, K.S.A, Bahrain, Oman and recently Egypt, Kurdistan – Iraq and Kuwait.
Sedar International providing the franchisee with non-stop support systems as Operational Support, Site Selection, Marketing Support, Procurement, Accounting, Ongoing Research and Development, Overall Program Oversight, and Global Benefits.

Sedar. Expansion to South Africa.

Shereef Abdelmalek, the International Franchise Manager of SEDAR, says that “ Sedar has developed a highly focused franchise system available in two models which is leading the global décor trends and setting the benchmark for an immersive retail experience.“ He further adds “ The agreement with Franchise World link reflects our strategy to accelerate our exposure in emerging markets and we are eager to explore the expansion opportunities in South Africa, Mauritus and Tanzania “

Sedar. Expansion to South Africa.

Being the most innovative and unique designer and supplier of curtain and wallpapers in Middle East, SEDAR has a huge potential in emerging African countries where tourism is booming. “ says the Middle East Director of Franchise World Link, Amir Hossein Roshanzamir. He further adds “ SEDAR has an amazing ERP Oracle based system which integrates several business units from design and production up to delivery and installation and this provides a unique experience from the time customers enter showroom till the order is concluded.

Sedar. Expansion to South Africa.

About Franchise World Link

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We liaise investors and entrepreneurs with franchisors worldwide and help investors to access the successful business and well known brands.

If you are an investor seeking for lucrative opportunities to invest in a master franchise in South Africa, you may contact Jason Thomson <jason.thomson@franchiseworldlink.com

Olivier Guerrero, the CEO of Franchise World Link and with Amir Hossein Roshanzamir, the director of Franchise World Link in Middle East, attended ISMEEU two days seminar at IESE Business School where Amir presented a paper titled “ Exploring Opportunities for Engagement and Connectivity” which was a pilot study on transforming country reputation and promoting authentic brands in the global market.

ISMEEU is an international network of Scholars at European Management and Economics Schools established in 2011 to provide a forum on learning, information sharing and knowledge exchange among its members including professors, researchers, postdoctoral fellows and doctoral students. ISMEEU brings together academics from all over the world, by organizing and promoting an annual seminar and extending and integrating knowledge that contributes to the improved teaching and research in management and economies sciences.

ISMEEU Seminar Barcelona

This year IESE Business School which is one of the top business schools in the world sponsored 6th ISMEEU seminar on 26th and 27th at its south campus in Barcelona. In the opening session on May 26th morning, Professor Ahmad Rahnema, Deputy Associated Dean for Faculty, Director of Financial Management Department and holder of the Fuel Freedom Chair for Energy and Social Development at IESE welcomed the participants and briefly introduced IESE Business School and addressed some important issues on academic Job Market. The session continued with panel discussion of other keynote speakers including Professor Hossein Dadfar from Department of Management and Engineering of Linköping University, Sweden. On 26th afternoon, the seminar had two parallel sessions namely Management and Economics where the papers were presented and discussed by participants. The second day was panel discussion dedicated to research standards and techniques to publish in Top-tier Journals.

Olivier shared his views during the session at IESE Business School, south campus “ I am delighted to meet so many intellectual people who are deeply involved in research and innovation. As I listened to some of that papers, I found that they can even have practical application in our projects. We are, therefore, looking into the possibilities of collaboration with these researchers in near future. “ Amir also stated “ we are now trying to blend academic rigor with practical experience in our projects and I presume that the possible collaboration with ISMEEU can expand the scope of our consulting services and open up a new windows of opportunity.

ISMEEU Seminar Barcelona

 

About Franchise World Link

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We liaise investors and entrepreneurs with franchisors worldwide and help investors to access the main brands. You may visit our website at www.franchiseworldlink.com for further information.

 

From the 11th to the 13th of May Franchise World Link had gathered in Barcelona from all over the world to celebrate our annual convention. We are straightening our knowledge and know-how on international business expansion. With our growing network of country managers responsible for the expansion strategy of many businesses in various franchise industries and covering over 50 countries we help franchisor’s business to expand from Europe to Asia and Africa and visa versa.

Franchise World Link eventss

We are the experts on international expansion strategy and will help you to find master candidates your franchise network. We deliver high quality highly personalised services which help your business grow abroad. Our local country knowledge proves to be essential to deal with local laws and customs of doing business which is one of the key factors of success.
Franchise World Link events

Delifrance, the world’s leading French bakery-café-restaurant chain, has entered into an agreement with Franchise World Link on February 2017 for further expansion into the GGC (Gulf Cooperation Council).

Michel Nguyen, the Retail Franchise Director shared his views during the inauguration of Delifrance in Dubai. Delifrance is an international franchisor with over 400 outlets across 13 countries, with its most recent openings including Hong Kong and Milan”. He further stated that “We consider the Middle East as a strategic place for our future expansion and believe Franchise World Link expertise and strong network can promote French fine dining and our elegant Parisian flare in this region“.

During the inauguration ceremony Amir Hossein Roshanzamir the Middle East’s Director of Franchise World Link indicated “Franchise World Link team appreciate the confidence and trust that Delifrance has placed on us and we are delighted to contribute to the regional expansion of a renown brand like Delifrance”. Amir also added “There are ties between Delifrance and Franchise World Link since we are cooperating with them in two other countries namely Morocco and South Africa and I am sure this collaboration will only grow stronger in the near future“.

Delifrance entering Dubai

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We liaise investors and entrepreneurs with franchisors worldwide and help investors to access the main brands.

If you are an investor seeking for lucrative opportunities to invest in a master franchise in the region, you may contact Amir: amir.roshanzamir@franchiseworldlink.com www.franchiseworldlink.com

Going international for a franchise organisation is not always easy. And once should learn from the various ways the industry has been moving over the last decades.

The key aspect is to think ahead and decide on a strategy.

In the late 90’ Michael Porter was already mentioning that companies had stopped thinking strategically. They were looking for a quick return on investment and copying what the others corporations were doing. This was and it is still the trend in franchising. A “me to” strategy can be observed with many franchisors. A lot of them just want short term to reduce costs and increase profits quickly without any strategic thinking.

Strategic issues in franchising abroad in term of geographies and market approach will have a direct impact in the franchisor medium and long term viability.

Internationalization of Franchise businesses is booming and we are in the midst of a new revolution driven by globalization and technology.

Strategic issues are completely different from tactical issues or operational issues.

For example companies like Tea Shop had planned a long time ago there strategic way of seen their expansion. We can observe from successful franchisors or licensors that the definition of the strategic issues is done by the board of directors or by the CEO.

One of the first steps of the analysis is the geography and the social economic aspects that would influence which territories to tackle first.

The world is changing and Asia and Africa are incredibly attractive territories for franchising or licensing with a large potential for the future. The next decades will see dramatic population changes in the world:

Country population. FWL.

By 2050, India will have overtaken the US as the world’s second largest economy

According to a report by “ Ecademy Asia Pacific”, the annual revenue from Asia’s franchise markets are growing at over US$50 billion annually, and annual revenue will grow at over US$100 billion annually within five years. 

In view of such encouraging statistics, Africa and Asia will be is attracting like-minded potential investors, entrepreneurs and new industry players.

More and more medium size franchisors will have to study the opportunity, the risk and decide on a strategy of going abroad.

 

Worlds Largest Economies 2014

Worlds Largest Economies 2050

 

Over the various successful internationalization franchisors we are helping, we at Franchise World Link a company which connects franchise entrepreneurs internationally had identified 2 key success factors for international franchise expansion:

1-  A strong willingness to franchise the business abroad is important: 

Adapting a successful franchise concept in another part of the world is not easy.

First it is necessary to have a market analysis and costumer buying behaviours study to understand if the Franchise concept would be suitable for the country.

Then a territory studies must decide how to target the country. This has to be largely accepted and explain internally. Then the strategy should be explained internally in the entire corporation must buy into it.

Some franchisors will just manage opportunities in foreign countries but ideally an international expansion plan is of paramount importance.  At Franchise World Link we have seen many franchisors or even licensors with a good local concept trying to go everywhere with no management strategic thinking. But we have seen as well franchisors like TAB an American franchise concept with a clear international strategy about how to go internationally.

Going everywhere and too fast, managing only day to day opportunities in various countries cannot stand as a strategy. Global franchise expansion should be done step by step through real strategic thinking and the driven factors should revolve around the quality of the partners you find at the early stage.

If  a Regional Franchisor is already present in some neighbouring countries, then it would be easier to define which region they want to target next. There are 2 schools of thinking: The first school advocates expanding to culturally closed countries as long as your franchise business concept is exportable.

Any franchisor will need first to analyse in which countries they are bound to be successful and what adaptations would be needed to attract country master franchisees.

This truly is a challenge and the entire corporation has to rethink its strategy. The strategy must also be shared with the shareholders and not left restrictively to the International Expansion director.

Ideally, at the beginning a small culturally open minded team with international experience would be required. Companies need to forecast enough internal resources and have a coherent internal financial model.

2-  A good legal advisor is really key:

What a lot of franchisors really need is a good legal advisor. In their country of origin, their legal department must be familiar with international operations and foreign countries (or eventually this could be subcontracted).

In the destination country the legal advisor will need a similar specialist to draft a good master franchise agreement. Each country is different and the Master Franchise agreement requires to be reviewed locally, in line with local laws and regulations. Then the pilot process and the disclosure documents may vary from one country to another.

The legal aspect of franchise is extremely regulated in the USA and Europe for example and less organized and structure in Africa or even some fast growing countries in Asia.

Some countries would request an authorization from (like in many countries in South East Asia the government would require to be a master franchisee a first pilot. This first pilot would be necessary before the franchise master should be authorized to sell franchise units.

But this would be as well very useful for both the franchisor and the franchisee to learn from mistakes.

At Franchise World Link we have identified with our clients one key internal and external motivation factor that have a direct impact on franchising overseas:

1-  An external motivation factor:

External consideration will help the franchisor to drive and push its business to identify international franchise opportunities.  If the shareholders or the board of director are comfortable with the actual profit figures it would be complicated. Internal resistances would be a limitation factor. On the contrary at Franchise World Link, we have identified that if you have an exit strategy to sell your business; this will boost considerably your Global franchise expansion. Being in various selected countries, with a franchise concept that works abroad and that is successful, would considerably increase considerably the value of the franchisor’s corporation.

Furthermore, when talking to suppliers, partners, new prospect unit franchisees, and new potential master franchisees this would also considerably increase the bargaining power of the franchisor.

2-     An internal motivation factor for the actual franchise network:

Assuming that the actual franchise network in the country / or region of origin is very satisfied and franchisees and country master franchises are comfortable with the actual image and dimension of the franchisor network it would be complicated to boost more countries.

However, if the actual network is not represented internationally there would be an immediate positive effect with the actual franchise network. Opening new countries and communicating it properly in the franchise network would considerably increase the motivation of actual franchisees, masters, multi-franchisees and employees in general. Facially there will be a positive impact in the franchise valuation of units and master when they would sell (what we normally call a transfer). 

Being perceived as an international franchise network will boost considerably the financial value of the unit franchise or the master franchise when a transfer is envisaged or even when the franchisor wants to sell its business to a larger franchisor. We have seen it recently with the example of Quick restaurants and Burger King.

The world is changing very fast and franchising overseas could bring incredible opportunities for generating both new revenue and new profit growth to franchisors and licensors.

—-

Olivier Guerrero – CEO Franchise World Link Corp

Contact us (info@franchiseworldlink.com) if you need help with bringing your franchise business abroad.

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Interview with David Borgel – country manager of Franchise World Link in France – is featured in French magazine Les Echos Franchise.

French franchise networks must be well supported before embarking in a developing franchise internationally.
Franchisor should take the time to improve his concept in France before developing abroad and check if the local study market confirm the potential
The investor profile and the adaptation of the concept are important elements for successful development in the foreign country.
Becoming a master franchisee has 2 sides: being a franchisee and a franchisor at the same time.
The adventure is not without risks and requires specific skills and substantial investment.
On the 17th of March at 11.00 am we will look into the concrete example of expansion of an American brand to France. Webinar is hosted by CEO of Franchise World Link – Olivier Guerrero and AXE RESEAUX consultant – David Borgel.
https://www.webikeo.fr/webinar/devenir-master-franchise-en-france-les-10-etapes-cles/