How to Franchise in the Philippines

Franchise World Link – the innovative company aiming to connect players in the franchise industry worldwide in Europe, Asia, Africa, and North America – is pleased to announce the launch of their new country – Philippines.

Olivier Guerrero, CEO of Franchise World Link, shares, “we are happy to welcome the Philippines in the Franchise World Link Network. The Philippines is the 16th office for Franchise World Link, now covering 50 countries. The Philippine office will be managed by Maria Francesca de Leon and Aimee Flordeliza.”

The Philippines has a population over 100 million and is strategically located as a gateway to Southeast Asia. It is among the fastest growing economies in the world with a 6.7% GDP growth for 2017. Economic growth is consumer driven, fueled by Overseas Filipino worker remittances and growth in Business Outsourcing. The country is in a demographic sweet spot with the median age of 23 years.

Maria Francesca de Leon, Country Manager for the Philippines, shares her views on international franchise opportunities in the Philippines:

“‘The franchising industry in the Philippines has been active and dynamic since the early 1990s. Our country has both home-grown and foreign brands have succeeded in the franchise model, making the country attractive for both inbound and outbound projects. Filipino investors and consumers are well-travelled, exposed to international brands and are willing to spend money on lifestyle / aspirational products & services.”

Aimee Flordeliza, Country Manager for the Philippines, shares, “we are happy to be part of the Franchise World Link Network and are excited to help more international brands enter the Philippines. We believe that concepts related to Food & Beverage, Retail, and Health and Wellness are doing well in the country. We are also very hopeful to share great Filipino brands to other countries.”

For any business queries or help to establish presence in the Philippines and the region, or, if you would like to take your business international please contact Franchise World Link Philippines at info.philippines@franchiseworldlink.com

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